Aren’t you amazed at how large of a backlog you can amass after only three workdays plus a weekend out of office? This is the situation I found myself in after SXSW Interactive 2013. During the event, I was lucky enough to sit in on several outstanding presentations. One of the most intriguing sessions I enjoyed […]
Viral Video: What It Really Takes To Go Viral Read More »
You can learn a lot from marketing and social media practitioners in virtually any industry. Today’s post focuses on how to use CRM data to better cross promote your products, services, and content (a.k.a. “Social Engagement”). Although our guest author, Vincent Clarke, uses this approach for a promotional products business, the key points are useful
Using CRM Data to Improve Social Engagement Read More »
Today I conducted an “SEO for WordPress” training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize your WordPress website. That was very
SEO for WordPress [Slideshow] from Austin SEO Meetup Read More »
Today at the South By Southwest Interactive Conference, I had the privilege of catching Tim Ferriss (author of The 4-Hour Workweek) present a session about Meta-Learning. What is that? Essentially, it is the idea of “accelerated learning for accelerated times.” We all know that the world is moving fast these days, blazingly fast in fact. This
Meta-Learning: Accelerated Learning For Accelerated Times Read More »
Today, I am excited to unveil a brand new website for Return On Now. This redesign has been in the works for some time now, and we are happy to have it live in time for this year’s South By Southwest Interactive Conference (SXSWi). The new site is improved in many ways, several of which
New Site Live on WP Engine – Just in Time For SXSWi! Read More »
Today I came across the following video while conducting some SEO research. Based on the title, you might think this holds all the secrets to Google’s algorithm. After all, it features their head of web spam, Matt Cutts. On the contrary, this is not at all a useful resource for search engine optimization. Matt Cutts:
Mashup: Matt Cutts on Ranking #1 [Humor] Read More »
Social media continues to grow in use and acceptance. Meanwhile, it is becoming more complicated. Let’s look at the rationale for rolling out a social media policy within your company. Social Media Complication Brands are especially impacted by growth. Once companies expand beyond 50 or 100 employees, new problems enter the picture. For example: Social Media for
We have covered Google Penguin in great detail here on Return on Now. After doing many link audits and link profiles, we have a good handle on what it was and how to address it. Figuring out exactly which links and domains are responsible for Penguin related penalties is the hardest part of a link
Google Webmaster Tools to Show Unnatural Links Read More »
Over the past 2-3 months, I have been approached by at least a dozen people with questions regarding web directories. Every one of them had a different opinion about whether they help or hurt for SEO. I get why there is so much fear for many of us. During the second quarter of 2012, entire
Web Directories: Still Viable for Link Building Read More »
For some time now, there has been the misconception that Google+ is meant to be a competitive social media platform to Facebook and/or Twitter. While social is absolutely part of the core offering, it is NOT the main purpose for G+. Remember Google Buzz and Google Wave? For those of you who do not, these
Author Authority vs. Publisher Authority for SEO Read More »
