Anyone experienced in search engine optimization knows that links are the lifeblood of a well-ranking site. We’ve seen estimates that links represent upward of 40% of the ranking factors. We’ve also seen recent news that implied links are to be added to the equation. But that’s a future-forward conversation, as implied links are more of a […]
8 Facts About Links That’ll Make Your Hair Stand on End Read More »
Today we bring you a guest post outlining a very cool offering for selling digital products right out of WordPress. It is easy to set up and does not require any coding (a huge plus if you’re a writer and not a techie). The product, Sellfy, is free to use until you sell any products,
Start Selling Digital Products in WordPress Quickly & Easily Read More »
Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers. Google estimated back in 2011
AdWords Dynamic Search Ads: Say Hello to Semantic SEM Read More »
If you operate a website on the WordPress platform, it’s inevitable that a hack attempt will come your way sooner or later. Just this week, the Return On Now website has been under a series of botnet attacks. Luckily, we have spent a lot of time studying how to secure WordPress from these sort of
How to Secure WordPress From Hackers for Free Read More »
As a huge proponent of inbound marketing, I also have a soft spot for social media as a marketing vehicle. It has been a fantastic tool in our content promotion and demand gen efforts. At the same time, there have been instances where I felt tired of social media. Burned out even. Unmotivated to look
5 Signals You Need To Back Off Social Media Read More »
The search engine optimization community has been up in arms over the past couple of weeks about the removal of Google Author photos from the search engine results pages (SERPs). For those of you who are unfamiliar with the Google Author photos and how they’ve appeared in the past, here is a sample: As you
Does Google Author Status Matter Without SERP Photos? Read More »
Every blogger faces it sooner or later – a big fat wall that slows or prevents the build out of great posts. In most cases, it isn’t the actual process of writing that is the problem. It is just getting harder and harder to find blog topics that will help you stand out. If you
7 Reasons It’s Getting Harder to Pick Blog Topics Read More »
Pretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting agency using social media and content marketing, I can attest to the value of it holistically. But as with any marketing channel, return on investment comes into the
Measuring Social Marketing ROI: Possible or Pipe Dream? Read More »
Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most
Content Marketing: Grow Your Business With Social Media Read More »
Search Engine Marketing, also known as Pay Per Click Advertising in many circles, can drive some outstanding results for businesses of all sizes in pretty much any industry. The key is to build the campaigns properly, including both the overall structure, the keywords targeting, and finally, how you work to discourage bad clicks. Negative keywords
Negative Keyword Master List for PPC Advertising Read More »
