So you have decided to start your own blog. Good for you! Blogging is a great way to express yourself and share your ideas with the world. It can provide rewards many times over. I, personally, have tremendously enjoyed blogging over the years. But as with any new undertaking, it’s not all perfume and roses. […]
Starting a Blog? Ask Yourself These 40 Questions. Read More »
Entrepreneurs of small to medium-sized businesses often wear many hats during startups. More often a business necessity than a strategic decision, entrepreneurs would take on many roles—and be good at them—while leaving their most powerful role up in the air: being the main decision maker, strategist, and planner. While expanding operations in-house might not be
5 Ways to Elevate Your Business with Outsourcing Read More »
During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive
Why SEO Is the Best Inbound Marketing Investment Read More »
In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to a website comes from
5 Keyword Research Tools to Use in 2015 for More Search Traffic Read More »
Today we offer you a guest post from tech writer Owen Andrew, covering off some ideas for improving SEO if you are a small local business. You can find Owen on Twitter @OwenAndrew7. As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns
How Local Businesses Can Improve Their SEO Read More »
It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do I need to do
What’s More Important: User Experience or SEO? Read More »
Today we offer you a guest post from Ernest Thompson of http://buyviewsreview.com/, reviewing some ideas to help you generate content for social media when promoting your brand. Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the
10 Content Ideas for Social Media Success Read More »
As one of the more intriguing internet marketing stories of the past week, Google has announced that they have partnered with Twitter again. If you recall, Google had access to the Twitter “fire hose” a few years ago, but that agreement expired in mid-2011. Since that time, tweets have gone mostly unindexed (some sources have
The Google and Twitter Deal: How, Why, and What to Know Read More »
By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search
How To Write Blog Posts That Will Rank Well and Engage Readers Read More »
We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and come up with areas
What to Test With PPC, Landing Pages, and Email Marketing Read More »
