Tommy Landry

With over 25 years of experience in digital marketing and business strategy, I help companies grow through focused, practical execution. My expertise spans SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), content marketing, and digital advertising. As a marketing and AI strategist, I apply the HAIF (Human + AI Framework) Model to blend advanced AI capabilities with the human touch. This approach enables businesses to streamline operations, scale efficiently, and improve marketing performance with strategies that deliver measurable results.

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper

Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.

___________________

For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.

The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media

However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers.

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper Read More »

Public Relations: How It Works In A Social World

This week, let’s take a moment to look at PR / Public Relations for a moment. PR has long been a primary way by which companies of all sizes influence public opinion, build brand awareness and familiarity, and create general goodwill toward a brand.

With the latest social media tools and networking capabilities, there has been a great deal of debate about how PR is changing. Some speculate that the discipline is due to become obsolete, others advocate a revamped approach, and still others merely see today’s PR environment as a small offshoot of how we have always done it.

Public Relations: How It Works In A Social World Read More »

Social Networking: Blend With REAL Networking for Effectiveness

The old adage It’s not what you know; it’s who you know may be seen as a tired cliche in many circles these days, with good reason. This is what you’d expect from overused analogies like this one.

Tired or not, it is still absolutely a fact. Thought leaders spend unbelievable time and effort trying to hammer home this message in an online context, wrapping words like social networking, social media, social graph, and other terms around it in hopes of getting the message across.

The problem? Well, there is a forest, and there are some trees, but are they one and the same? Not really…

Social Networking: Blend With REAL Networking for Effectiveness Read More »

SEO: Don’t Overlook the Competition!

Surely you have all seen the news this past week about Google Instant, where search term recommendations are automatically populated in a pulldown menu that adjusts as you type out the key terms you want to search for. This is actually a very cool new feature, but don’t believe any of the FUD about how this means that SEO is dead. This feature is more likely to change the way people search, rather than make the whole practice obsolete altogether. And improving the way people search should be seen as an opportunity rather than a deal-killer!

Not that we’ve established that SEO will in fact remain relevant moving forward, let’s take a step back to consider the most commonly ignored piece of the SEO puzzle…

SEO: Don’t Overlook the Competition! Read More »

Scroll to Top