SEO Content Strategy: The Importance of Personas
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
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Google Search vs. Display – Pros and Cons
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
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An SEO Experiment Gone Awry (Mea Culpa)
With Google Panda approaching, our author kicked off an experiment to learn how extreme of an impact the new algorithm update would have on duplicate content. Unfortunately, it blew up in his face. Now, he’s under fire and picking up the pieces. See what you think here.
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SEO: Why You Need A Content Strategy
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
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A Note on Authenticity and Social Media
Commentary on why you MUST be yourself on Social Media, inspired by a conversation with Wesley Faulkner of Austin, TX.
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Privacy and Social Media: Something is Amiss
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
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Bid Management vs. Budget-Based SEM Platforms
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
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How To Add A Social Network To Your WordPress Blog
Are you considering the addition of a forum to your Wordpress blog? Forget about it; just go for a forum with full social networking / community features! This post outlines WP-Symposium, the best plugin I’ve found for appending social networking capabilities to a Worpress-based site.
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Nonprofit Mobile Fundraising With Tech
This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.
Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.
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Local Services Businesses: Why You MUST Have a Web Presence
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact
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