Most SEOs and webmasters are rather adept at finding information they need on the leading search engines. While some of this is the result of years of trial and error in entering searches, as well as a deep understanding of how Google indexes and ranks information, there are shortcuts that any of us can use. […]
Google Shortcuts: 5 Search Strings To Get Better SERPS Read More »
We cover a range of online marketing topics here on Return On Now, with SEO being one of our favorites to discuss and review. Today we offer you a guest post from Samantha Nicole Samonte of Singapore-based online marketing services provider Webcada. In this post, she covers some basic SEO gaffs that no one should be
5 Biggest SEO Mistakes You Can Ever Make Read More »
Many of us like to give back to charities, schools, and other organizations that help make the world and our locales a better place to live. A lot of businesses do this via philanthropy, donating funds to any of the thousands of good non-profit organizations who fight diseases, injustices, and poverty. While philanthropy is a
Cause Related Marketing: Using Social Media For The Greater Good Read More »
Keeping up with the latest Search Engine Optimization news, algorithm tweaks, and penalties has become quite the roller coaster ride over the past 18 months. Beginning back in February of 2011, Google has been hammering low quality content and websites with a string of Panda updates. Then, on April 24, 2012, they pushed out the
Social SEO Primer: How Social Media Affects Search Engine Optimization Read More »
Among our Austin SEO services, one specialty we offer is Local SEO. While only critical for businesses with a physical site or store, local SEO can help anyone who targets a local or regional audience. On-Page Factors As with all forms of SEO, the actual content on your website itself is important for Local SEO.
Local SEO: Helping Google Know WHERE to Rank You Read More »
Thanks for reading yesterday’s post, The State of The SEO Industry in 2012. After the data was released publicly, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot presented the following information on a well-attended webinar. Hubspot has been kind enough to post the slide deck to SlideShare, and you can view the information below.
The SEO Industry: Slides from Rand Fishkin and Dharmesh Shah Read More »
Today I came across the following Slideshare presentation from Austin’s own Tim Hayden. Tim currently serves as SVP of Mobile Strategy for Edelman Digital. He has been involved in mobile for years, and his insight is well worth reviewing. Here is Tim’s presentation, titled Mobile: The Urgency. The Opportunities. In it, he touches on a
Mobile Marketing: Good Slideshare from Tim Hayden Read More »
Welcome back for Part 2 of this two part series. Yesterday we covered the most commonly used mediums for communicating with virtual teams. The list included the telephone, email, online chat, and combination platforms that offer a more complete service. Let’s get right to the first of two categories of product we will cover today.
Top Digital Communication Tools for Virtual Teams, Part 2 Read More »
On Friday of last week I attended a great “Lunch and Learn” session at the Austin Chamber of Commerce offices. It was put on by Dale Carnegie Training, and focused on how to best lead virtual teams in the digital age. The session really got me thinking. For virtual teams, communication and alignment are paramount.
Top Digital Communication Tools for Virtual Teams, Part 1 Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
