We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing […]
Which Marketing Channels Provide the Most Value? Read More »
If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason. Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter: Any links intended
Is Blog Comment Link Building Bad For SEO? Read More »
Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface
Internet Marketing 101 [Slideshow] Read More »
The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new
Semantic Markup: Adding Context To SEO Read More »
How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for
User Experience Is More Than Usability [Slideshow] Read More »
Today is the 15th anniversary of the day Google was founded. To those of us in the industry, this is a pretty major milestone. In typical Google fashion, they threw a shindig at the house where the company first started in the Bay area. Many media and industry pundits were in attendance, and it sounds
Google Hummingbird Announced Read More »
There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure
Google Secure Search: Reacting to Keyword Not Provided Read More »
Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote
How to Promote a Blog For Free: 26 Ideas Read More »
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign in Austin, Texas or anywhere. If you have budget to support such a campaign, we highly recommend you hire an
DIY Link Building: Easy Ways to Do It Yourself Read More »
By now you have surely read one of the hundreds of blog posts advising you to add authorship markup to your website (i.e. rel=”author”). Very soon, doing it will evolve from a competitive advantage in the SERPs to a standard course of business. Since websites can be deployed on a variety of platforms (custom code,
Advanced rel=”author” Tips From Google Read More »
