Simon Choi

Simon Choi has a background in marketing and change management in consulting firms (EY and KPMG) and Financial Services companies in Australia. In 2017 he started e-commerce photography business Lensball Australia (now also known by Refractique). He writes in business and psychology.

Content Marketing Playbook - Why and How

Content Marketing Playbook: Why It’s Important and How to Create One

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, SEO / Search Engine Optimization, Social Media / Simon Choi

Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their […]

Content Marketing Playbook: Why It’s Important and How to Create One Read More »