Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to […]
Using Heatmaps to Increase Website Conversion Rate Read More »
For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the
Google AdWords for SaaS: What You Should Consider Read More »
No matter whether your website represents a business, a startup, a blog, an informative page, or anything else, SEO is the air that keeps your website stay afloat. The search engine giants are constantly updated and redefining their guidelines to state what’s important when it comes to reaching the top of the results pages. There
How to Minimize Risk Of a Negative SEO Attack on Your Website Read More »
Are you about to click the red ‘launch’ button on a brand new or redesigned website? Wait a minute and consider whether you have taken all of the most important SEO considerations into account. SEO Checklist: Five Things To Get Right Before you launch your site, there are five big boxes you have to check off.
SEO Checklist for Launching a New Website Read More »
Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks requires a lot of time, effort, and expertise on your part. This is especially true when it comes to practices like link building, keyword research, and production of high-quality content that will
10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions Read More »
For several years now, content marketing has been a top priority for marketers. How many times have you heard the phrase “Content is King?” Well, yes, content is important. A good website should have a flow of high quality, engaging content. Freshness, after all, is a factor in how the leading search engines rank your
Help Your Content Marketing Rank With Booster Campaigns Read More »
Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so much more than that. So how do you effectively content market
Smart Content Marketing Strategies for Bloggers Read More »
We work with a range of client types here at Return On Now. At least once per quarter, we run across a situation where there is almost certainly a Negative SEO attack either underway or already completed. Just this month, I was working on an Online Reputation Audit for a new client. Their main concern
Five Ways to Pinpoint a Negative SEO Attack Read More »
I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer follow-back promises, fewer reciprocal follow rings, and
The Anti-Social-Media-Marketing Manifesto 2016 Read More »
Balancing your budget, visibility, and messages can be difficult for you and your business. And when it comes to the digital world, your voice is competing to be heard with a wide range of other inbound and outbound marketing efforts. However, “old school” Direct Marketing is one place where you can rise above the crowds
6 Major Strategies to Conquer Your Direct Marketing Challenges Read More »
