Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

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The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence.

In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and a holistic way to look at integrating the various online components, services, and strategies to improve your online visibility.

This document touches on a ton of areas, including SEO, SEM, social media, content marketing, and web personas.


If you like what you see here, contact us today to book a session on this or any online marketing topic at your group or company meeting. We also offer online marketing training and coaching, for those of you who prefer a fully customized agenda for the meeting.

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Tommy Landry

President at Return On Now
With over 20 years of business experience, I bring deep marketing expertise across digital platforms and diverse industries, from startups to large enterprises. As a marketing and AI strategist, I focus on applying the HAIF (Human-AI Framework) Model to achieve business process efficiency and transformative growth. My passion lies in helping businesses combine cutting-edge AI with the human touch to deliver strategies that drive meaningful results.

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