Why Pool Services Businesses Need Local SEO

If you want to stand out in a sea of competitive, you’ll need to optimize your pool services business’s digital profile for local search engine optimization (SEO).

Why Local SEO for Pool Services Businesses?

By focusing on local SEO pool services businesses can ensure they are easily found by customers in their area, driving more leads and sales.

So, let’s examine why local SEO is the secret for your pool services company to make a bigger splash in your market.

Start with Google My Business

Set up your GMB Profile Correctly

Google My Business (GMB) is the main cog in the local ranking wheel.

This free tool allows you to showcase your business information, such as your address, phone number, and operating hours, making it easier for potential customers to find you.

What’s more, Google uses GMB when serving up their local maps pack. You need to focus on this profile if you want to maximize exposure in your locale, particularly for “Near me” search terms.

Tips to Stay Afloat in Local Search Results

To stay afloat in local search results, ensure your GMB profile is complete with accurate information, high-quality images, and customer reviews.

This will not only boost your visibility but also increase trust among potential customers.

Regularly update your business hours, especially during holidays or special occasions
Encourage satisfied customers to leave positive reviews, as these can significantly impact your ranking in your local maps pack
Use high-quality images of your work to showcase the quality of your services

If you follow these tips to the letter, you’ll see far better results and a greater number of leads coming from organic Google searches.

Keywords: The Pool Noodles of SEO

Identify Your Keywords

While pool noodles keep you afloat in the water, keywords help your domain stay afloat in the vast ocean that is the internet.

Take time up front to identify the right keywords for your pool services business.

Think about what your potential customers would search for when looking for services like yours, and make sure those keywords are prominently featured on your website.

Implement Keywords Within Your Content

Once you know which keywords you want to target, you’ll have to get them inserted into your content and on-page SEO elements.

Sprinkle keywords naturally throughout your content like pool toys floating in the water—a little here, a little there, making sure not to overdo it.

If you are unfamiliar with on-page SEO, bring in an SEO consultant like Return On Now to assist you. The time and effort you save in studying how to do it and deploying yourself will more than pay for the cost of hiring a pro.

Social Proof and Reviews: Springboards for Your Reputation

Encouraging Positive Reviews

For pool services businesses, positive reviews are like gold coins in a treasure chest.

They not only attract new customers but also serve as a testament to the quality of your services.

Encourage happy clients to leave reviews on platforms like Google My Business or Yelp.

Not only will this boost your local SEO visibility, but it will also build trust with potential clients.

Managing the Inevitable: Negative Reviews

Negative reviews are likely to hit your GMB profile at some point, but fear not! The key is to respond promptly and professionally.

Offer a public apology, explain any misunderstandings, and actively try to resolve the issue. When handled properly, you can turn a negative experience into a positive one.

Bear in mind, it’s not the mistake that defines you, but how you handle it that truly matters.

And when you DO hit a road-bump like this, it isn’t the end of the world.

Analyze what went wrong and consider how you could have avoided it. Use these findings to do better in the future.

When you use constructive criticism to improve your services, you will show potential clients that you are constantly striving to be better.

Link Building: Build Your Website’s Authority Over Time

Once you’ve optimized your website itself, you’ll need to turn your attention to link building.

Also called Off Page SEO, link building is about finding external websites that are willing to place a link in their content that points at your website.

When you manage to acquire good links on relevant and authoritative domains, your own website will get stronger and rank better across the board.

But wait…not all links are worth pursuing. Let’s discuss further…

The Importance of Quality over Quantity

Quantity isn’t always better when it comes to link building for your pool services business. It’s not about how many links you can get, but rather the quality of those links.

One high-quality backlink from a reputable pool industry website can do wonders for your local SEO visibility

Alternatively, a dozen low-quality links from random directories may do more harm than good.

Focus on building relationships with relevant websites and getting backlinks from sources that are trusted and authoritative in the pool services niche.

Local Directories – The Poolside Loungers

Link building from local directories is like lounging by the pool – it’s relaxing, effortless, and adds a touch of luxury to your SEO strategy.

When you list your pool services business on local directories, it not only helps with local SEO but also increases your online visibility to potential customers in your area.

Make sure your NAP (Name, Address, Phone number) information is consistent across all directories. Also, choose directories that are specific to the pool industry to maximize the impact of your listings.

Avoid spammy directories and focus on quality over quantity when it comes to choosing where to list your business.

Mobile Optimization: Don’t Let Your SEO Sink

Optimize for Mobile Searches

Ever since Google moved to mobile-first indexing, mobile optimization has moved to the front of the line in priority for website managers.

After all, mobile phone search volume surpassed desktop back in October, 2016 and continues to outperform it to this day.

Ensure your website is responsive and easy to navigate on smaller screens to maximize your visibility in mobile search results.

The Speed of Your Site Matters, a LOT – Don’t Drown in Slow Load Times

Internet users, particularly those on mobile phones, are impatient and simply won’t wait for your website to load if it takes too long.

What is too long? On mobile, most users will abandon the search if they have to wait more than THREE seconds.

And performance is even more important than just the user experience (UX) itself. Google won’t rank you very high in the Search Engine Results Pages (SERPs) if they decide your website is too slow.

So it can literally harm your SEO progress and suppress your rankings.

Make sure your website is optimized for speed by compressing images, minifying code, and implementing browser caching.

And be sure your hosting provider is top notch, with a full Content Delivery Network (CDN) and fast server response times.

Conclusion: Local SEO for Pool Services Businesses Will Deliver

Local SEO is a key strategy for driving leads in the competitive pool services industry.

If you follow these tips, you should be able to attract new customers and grow your revenues over time.

Just be sure not to adopt a “set it and forget it” mindset. All of SEO requires ongoing oversight, maintenance, and expansion to keep working.

If this all seems like a lot, it can be a ton of effort. Return On Now is here to help if you want to bring in additional resources to get it done fast and efficiently.

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Tommy Landry

President at Return On Now

As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.