The content that you’re creating for your website has always got to be engaging and interesting for your readers. Otherwise, they won’t bother giving you their time.
While you’re putting together your website content, keep in mind that it also needs to appeal to Google in a different way.
The happier your content makes Google, the better your chances of seeing yourself at the top of the rankings.
Of course, this means you’ll be easier to find, have more readership, and so on. It’s a beautifully balanced online ecosystem.
Here are some great resources to help you survive and thrive in that ecosystem:
- Keyword Density Checker
The ideal keyword density should be in the 2-3% range. You’ve got to have just enough to get the search engines purring, but not too many such that your content starts to sound forced and unnatural. It’s a frustrating experience for readers to have to read through repetitive, keyword-stuffed content. Not to mention, it’ll send up red flags to Google when you’re trying to cram too many keywords into your writing. This quick tool helps ensure you’re resting comfortably within your ideal range. - Easy Word Count
When you want an accurate tally of the words in your content, along with characters used, use this fast word calculator. If you’re trying to become among Google’s highest ranking websites, aim for 2,000-2,500 words for each page of content. Too little and you won’t have enough content to make Google happy. Too much and you’ll lose your reader’s short attention span. - On-Page Optimization Tool
Seeing your website through the eyes of a search engine spider can help you gain a new perspective on how things can be analyzed and changed for your optimal search engine performance. Using this free tool from Internet Marketing Ninjas, you can quickly get a picture of the important SEO content on your page and how you can maximize the potential of it all. - Cite It In
Whenever you’re citing an outside source, Do you find that giving proper credit can be tricky?It can be a confusing process deciding what information to include and in what order, or even where to put the proper punctuation. You want to be sure you get it right. Cite It In makes it easy. You input the information it asks for, then select the citation style you’d like. That’s it – simple, easy and always properly done. - Academized
Google loves original content, as do your readers. Keep your content uniquely yours with Academized and their library of resources. The company’s plagiarism and grammar guides will ensure your work is flawlessly written and totally original. - Free Keyword Tool
Your PPC spending can easily get out of control if you’re not targeting the right keywords. By taking the guesswork out of your pay-per-click advertising, you get more for the money you’re spending. Meanwhile, you will be learning which keywords are most effective for your website content. When you can target and select more effective keywords, your spending will decrease, but your results will improve. This free keyword tool asserts that it can improve your PPC results in as little as 20 minutes each week. - Australian Help
Readers don’t like to see errors scattered throughout your content – and neither does Google. More importantly, both of them want to see original content on your site. Avoid any type of plagiarism; it will help keep your credibility intact and Google happy. The plagiarism guides at Australian Help can give you a better understanding of what to look for and how to steer clear of this misstep. - ProWritingAid
ProWritingAid works within your existing word processor to help fix mistakes as you work and get real-time suggestions for improvements to your writing. You can download it right to your device and run it through the word processor you’re already using. You no longer need to copy and paste your work into an external checker, which can be time consuming and result in errors while transferring your content. - Slick Write
When your writing is flawless, both grammatically and stylistically, it inspires confidence from your readers and gives you a boost with Google. You can kick your writing up to new levels with Slick Write, which instantly checks your grammar and makes stylistic suggestions.
While you should prioritize appeasing your readers and catering to their needs and interests, be sure not to overlook the SEO-friendly pieces that will appeal more to Google.
After all, without great Google rankings, readers won’t be able to find you in the first place.
I recommend you make use of the tools available to you (many for free or a very low investment) to help create your Google friendly website.
Featured Image Credit: CC 0; Public Domain. View original image on Pixabay here.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
Gloria Kopp
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