Tommy Landry, the show runner here, suggested many moons ago that I draw up a quick post to predict the social media platforms of the future. We both agreed it would be a no-brainer and, therefore, easy-to-write. And, yet… The answer was so obvious that I didn’t reckon I could find 600 words to put […]
Which 3 Social Media Platforms Will Be Around in 3 Years? Read More »
Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around us progresses. Any business owner, no matter if
Why to Integrate Social Media Channels With Email Marketing Read More »
For several years now, Inbound Marketing has taken the helm as our most “talked about” strategy for driving interest and leads. Why? Because it works! This is how we built up our own demand and lead gen efforts. Content driven Inbound is a proven way to accomplish these things, and my agency has witnessed firsthand
Inbound Marketing Prerequisites to a Successful Program Read More »
If you’ve been paying attention to the latest trends in content marketing and SEO, you are surely aware of the AMP initiative that was publicly announced in late 2015. For those of you who have not yet seen it, you can read more about AMP on CMSwire here, here and here. Short on time? Start
AMP: The Beginning of the End for Standalone Smartphone Apps? Read More »
For our follow-up to last week’s Expert Round Up about the utility of white papers in content marketing, we’re pleased to present friend of the blog, Tim Walker, with the “How To.” Tim is an expert content marketer, author, speaker, and all-around Renaissance man. He has been learning the business of technology since he joined
White Papers: Still a Way to Compel and Convert Leads Read More »
A couple months ago I was working with a client on my very first freelance “white paper.” Two things: On one hand, I feel like this is such a major milestone that I should get a Christmas tree ornament. On the other hand, my degree is in English. I started writing novel academic research (it
Do People Really Read White Papers? [Expert Roundup] Read More »
Balancing your budget, visibility, and messages can be difficult for you and your business. And when it comes to the digital world, your voice is competing to be heard with a wide range of other inbound and outbound marketing efforts. However, “old school” Direct Marketing is one place where you can rise above the crowds
6 Major Strategies to Conquer Your Direct Marketing Challenges Read More »
In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam,
Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky Read More »
In our recent 2016 Content Marketing: Back to the Basics post, we riffed on at least thirty dozen questions which you can ask yourself — and your team, your partners, your clients, your friends, your mammy, your pappy, and your dog — and which you can answer in the form of a blog post. Those are great
Brainstorming B2C and B2B Blog Topics for SMB: Electrical and Data Contractors Read More »
I hear this so often: “Okay, I get it. I’m supposed to write a blog. My SEO guy told me to do it. Something about page rank or search engines or whatever, dude. Fine. I’ll blog. But just what exactly do I blog about?” When I hear this from clients and prospects, they don’t sound
But, What Should I Blog About? 2016 SMB Content Marketing Back to Basics Read More »
