Enjoy today’s guest post courtesy of Promodo SEM. The views of contributors are their own, and not necessarily those of Return On Now. Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to […]
10 Tips for PPC Campaign Optimization Read More »
One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net. There are several different ways to manage SEM, PPC, and online advertising as a whole. One of the
Remarketing vs. Search Retargeting: What’s the Difference? Read More »
Earlier this month, we posted a video from Matt Cutts with our analysis of the contents. If you missed that post, you can review it at the following link: 2013 Google Penalty Plans After a relatively quiet first few months of the year with respect to major penalties and algorithm updates, Google is on the cusp of
How to Prepare For Google’s Summer Algorithm Plans Read More »
Content comes in a variety of shapes and forms. It can be short blog posts, long white papers, videos, podcasts, pretty much anything that educates, entertains, or engages. If you build a matrix with one axis the medium, as described above, that’s only half of the equation. The other axis on the matrix addresses subject
Content Strategy: The Role Of Evergreen Content Generation Read More »
With all the talk about content marketing these days, guest blogging has become a key driver for link building. If you are new to guest blogging, you are likely struggling to find recipients for your guest posts. We use a very specific process for engaging with potential takers on our guest post requests. Although no
Guest Blogging: Finding a Taker for Your Guest Post Read More »
Google+ has come a very long way since its inception. Overall, they simply added features and functionality to Google Plus during the earlier months of its existence. However, today they converted me over to their new interface. I must say, I like the changes! The entire User Experience has taken a major leap forward. It
Check Out The New Interface for Google Plus Read More »
Today, Matt Cutts, the head of Web Spam for Google, released a new video to the company’s GoogleWebmasterHelp stream on YouTube. In it, he talks about upcoming plans for algorithm updates and penalties. Below is our summary of the video contents. Give it a read and then watch the original Google Penalty video for yourself
2013 Google Penalty Plans [Matt Cutts Video] Read More »
Please enjoy this week’s guest post, courtesy of Robert Reeve of Bright Local. In this piece, he analyzes the potential impact of the introduction of the Facebook Graph Search on Search as a whole. The views of contributors are their own, and not necessarily those of Return On Now. The start of 2013 has been
Impact of Facebook Graph Search on the SEO Industry Read More »
We service clients of all sizes, from large enterprise down to small startups. For the bigger outfits, budget is rarely an issue. After all, when your marketing budget is set at 7-10% of an 8-figure revenue stream, it’s not a matter of whether to invest in search marketing, but with whom. On the other end
Affordable SEO: How Much Risk Are You Willing to Accept? Read More »
Last week, I was speaking to a potential client who had a very negative view of Small Business SEO. Her concern was that it required too much money and effort, and that she could never compete with the “big dogs,” as she called them. She is unwilling to take a leap of faith that won’t
Small Business SEO: How To Compete With The Big Dogs Read More »
