The SEO Industry: Slides from Rand Fishkin and Dharmesh Shah

Thanks for reading yesterday’s post, The State of The SEO Industry in 2012.

After the data was released publicly, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot presented the following information on a well-attended webinar. Hubspot has been kind enough to post the slide deck to SlideShare, and you can view the information below.

I’ll keep the written part of this post short and sweet. Enjoy the presentation.

The State of SEO and Internet Marketing in 2012


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With over 25 years of experience in digital marketing and business strategy, I help companies improve how they get found and how they grow. My background spans SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and digital advertising, but my focus today extends beyond visibility alone. AI now influences reporting, forecasting, and revenue planning, and I work with leadership teams to ensure those systems support sound decisions rather than quietly reshaping them. Through my Human + AI approach, I help organizations integrate AI into marketing and revenue workflows with clear ownership, defined checkpoints, and measurable results.
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