It amazes me to see so much dry, ineffective marketing out there, much of it brought to market with large budgets and huge teams of professionals executing on it. And really, it’s quite easy to fall into groupthink when so many cooks are at play in the proverbial kitchen.
Don’t get me wrong; I’m not saying you can’t execute effective marketing messaging, campaigns, etc. with a team-based approach. Quite the contrary, I’m actually saying a couple of things.Read More
This week, enjoy another compelling guest post by Julie Hunt of the Highly Competitive blog.
When I started writing articles for my blog Highly Competitive, I had in the back of my mind the “classic” advice for professional blogging: pick one main area to cover and as such, show my SME-ness for that area. So I should have selected a particular software solution space and stuck to it.Read More
It finally happened to me. I never thought it would, but it sure did.
What am I talking about? Information OverloadRead More
In honor of the Major League Baseball opening weekend, I decided to take a moment today to reflect on why I love the start of the season in each of the sports that has a fantasy game I enjoy.
By this point in time, the vast majority of fantasy leagues have completed their drafts and are waiting in anticipation of the first pitch. While this may seem like the time that fantasy sports games start to the casual observer, that is far from the truth.Read More