Are your calls-to-action (CTAs) working right? Be sure to avoid these six common CTA mistakes that can crush conversion rates.
6 Common CTA Mistakes That Are Killing Your Conversions Read More »
Content marketers often feel they need to invent something brand new to ensure their campaign runs smoothly and achieves the goals they have set for it. Don’t get me wrong: innovation in content marketing is what keeps it fun and interesting. If we’d all keep going through the same motions, it would be one dull
6 Important Content Marketing Principles That You Can’t Ignore Read More »
With more and more businesses shifting their marketing efforts to the digital sphere, it’s no wonder that SaaS (software as a service) is becoming increasingly popular. SaaS is a business model that allows companies to offer their software to customers through the internet, without having to install it on a physical computer. This model has
PPC for SaaS Marketing Results: 6 Must-Read Tips Read More »
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective
Landing Page Tips for Better Conversion Rates and Revenue Read More »
Customer Testimonials are great for converting new leads – they provide value, inspire trust, and prove that you are a brand worth doing business with. However, there’s more to using them on your landing pages than simply slapping them on just anywhere. If you’re not careful, they can also spark an adverse reaction and make you
How to Use Customer Testimonials Correctly on Landing Pages Read More »
Today we offer you a guest post from Mike McVey of Search Marketing Services company Wisdek. He reviews some non-SEO items we all need to keep in mind when benchmarking web marketing success. When you own a website, you may be thinking of doing search engine optimization in order to make it more popular and
Maximizing Benefits From SEO: Why You Should Focus On More Than Just SEO Read More »
