Marketing

Repurposing Content

The Dos and Don’ts of Repurposing Content

Any successful blog owner will tell you that their “secret sauce” is centered around repurposing content. If you want to grow your traffic and engage with new visitors, take time to figure out ways you can re-publish and reuse old content. However, many website owners struggle to understand how to optimize content for repurposing. You […]

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Marketing With Meaning

Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience

Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align

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SaaS SEO: Buyer's Journey Model

SaaS SEO: 4 Tips To Drive More Organic Traffic

Businesses in the Software as a Service (SaaS) industry thrive on driving organic conversions from websites and other sources. And this requires boosting their SEO game. As a SaaS business, you need a full-stack SEO strategy that includes the following: Strong Planning: Approach to content, defining its scope, and creating a content calendar Systematic Processes:

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Ultimate Guide to eCommerce Competitor Analysis

Ultimate Guide to eCommerce Competitor Analysis

Competition is an essential component affecting the success of every business. However, you only get better results if you understand what your competitors are doing well. As a way of enhancing competition, about 90% of companies use competitive intelligence to ensure that they stand out from the crowd. With the rapid growth of the internet

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PPC & SEO Combined: 4 Strategies for Success

PPC & SEO Combined: 4 Strategies for Success

For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through

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Austin Return On Now Internet Marketing LLC Awards Feature Image for Digital Marketing Agency blog post

5 Actionable Tips to Find the Best Digital Marketing Agency

As an entrepreneur, you have so much to do but with limited time. If you choose to outsource some of your departments, you’ll free up time to concentrate on the most crucial aspects of your business. You can start by outsourcing some or all of the digital marketing department of your company. This is a

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Top Five SEO Metrics to Monitor and Track

Top 5 SEO Metrics Every Marketer Needs To Understand

In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you

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Grow Your Business with TikTok: Example of Steve Madden collaborates with a young influencer and comedian Rickey Thompson. Rickey takes his unique, “sassy” delivery style to advertising a product in an authentic, funny way

5 Golden Rules For Growing Your Business With TikTok

TikTok has completely overturned the world of social media as we know it. This platform has a phenomenally high user growth rate. In fact, the average TikTok user spends almost one hour on the app every single day. And guess what – TikTok is not only an entertainment social platform for Gen Z. It is

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PPC for SaaS Marketing Results: 6 Must-Read Tips

PPC for SaaS Marketing Results: 6 Must-Read Tips

With more and more businesses shifting their marketing efforts to the digital sphere, it’s no wonder that SaaS (software as a service) is becoming increasingly popular. SaaS is a business model that allows companies to offer their software to customers through the internet, without having to install it on a physical computer. This model has

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How To Incorporate Video Content Into Your Digital Marketing Strategy

How to Incorporate Video Content into Your Digital Marketing Strategy

Gone are the days when written content ruled digital marketing. Now, video content is king. In 2020, 96% of people increased their online video consumption. More people are consuming videos, changing how they shop and interact with businesses. You’ll be wise to incorporate video content into your digital marketing strategy. Your target audience is more

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