The following guest post is provided courtesy of Chris Murphy from Eureka Search Engine Marketing, located in Newcastle Australia.
When used correctly, Twitter is a powerful tool for boosting a blog’s following. When used incorrectly however, it’s a powerful tool for making you look stupid. If you are new to Twitter, it’s important that you learn the ropes before you start trying to promote your blog with it.
Despite the simplicity of the social network, there are a number of common mistakes that beginners tend to make. And when you make them, you are not only likely to lose followers, you also run the risk of damaging your blog’s credibility.
Here are ten mistakes to avoid when promoting your blog on Twitter.
Choosing a Long Handle
The first mistake that you need to avoid making regards your handle. It needs to be short. Your handle is included in the 140 characters allowed per tweet. Long handles are therefore a very bad idea and an obvious sign that you don’t know what you’re doing.
Tweeting more than 120 Characters
The maximum length of a tweet is 140 characters. The maximum length of a tweet that can easily be retweeted however is 120 characters. If your tweet is any longer than this, it will have to be edited before it can be retweeted. Only exceed 120 characters if you really need to.
Including Long Links
If you want to link to your own blog within a tweet, you should use a link shortening service, such as ow.ly. When you include full links in your tweet, you are needlessly using up space.
Too Much Self Promotion
If your purpose for being on Twitter is to promote your blog, you’re obviously going to want to include a few tweets about its latest posts. If you want to keep your followers however, you need to do so with tact. For every tweet that promotes your blog, you should be sending at least four others that don’t mention it.
Twitter allows you to automatically send an introductory message to each person that follows you. This might sound like a good idea, but it’s actually seen by many as a form of spamming. Don’t introduce yourself with a robot.
As a blogger, you’re expected to know how to write. The odd spelling mistake isn’t going to hurt you, but constant spelling and grammatical errors are going to leave both you and your blog looking sloppy. Watch what you type. A tweet only takes a few seconds to proofread.
Tweeting Too Much
Unless you can come up with twenty interesting tweets per day, keep your tweets a lot less frequent than that. Focus on quality over quantity. Clogging up the feeds of your followers with pointless tweets is one of the easiest ways to lose them. Before tweeting anything, ask yourself whether it’s both relevant and worthwhile.
Off Topic Tweets
When you’re having a bad day, keep it to yourself. If you want to tweet about your feelings, set up a separate account. Keep your personal life and your blog’s promotional efforts separated.
Failing to Respond
If somebody takes the time to send you a tweet, take the time to respond. Social media requires a certain level of social behaviour. Answer any questions that you are asked. Respond positively to both compliments and criticism. Let your followers know that they are dealing with a real person, not a robot.
Finally, don’t forget to keep your tweets easily readable . If you tweet exclusively with capital letters, you will lose followers. The same applies to excessive abbreviation. Tweets might be short, but they are expected to be both clear and legible.
Chris Murphy is an expert marketing executive who works for web design Newcastle that provides the best SEO and PPC services.