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FEATURE IMAGE: Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither

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The 10 Commandments of B2B Social Media

Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.

B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.

So let’s start simple…10 important tips for how to use social media correctly in B2B.

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