Posts Tagged ‘research’

B2B vs B2C Marketing Strategies: Key Differences

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right…

Read More

How Startups Can Use Social Media to Understand Customer Needs

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…

Read More

The State of the SEO Industry in 2012

SEOmoz has released the results of their annual SEO Industry Survey. The results illustrate quite a few intriguing data points and trends. Let’s take a moment to cover off on the high points. Top Services Provided by SEOs The SEOmoz team sliced and diced the services question several ways, and I won’t delve into each…

Read More

Leading Social Media Platforms by Country

As I mentioned in my previous post, Search Engine Market Share by Country, I am following up with a similar analysis for Social Media / Social Networking. If you follow SEO and Social, you already realize that social is becoming a major factor in search. Both Google and Bing have emphasized it. Research continues to…

Read More