It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week […]
Return On News: 100 Blogging Lessons, SEO Pitfalls, & More Read More »
We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in place to maximize your reach out
8 Key Characteristics of a Quality Website for Business Read More »
This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at
SEM: New Features for Google AdWords Enhanced Campaigns Read More »
After months of ado about the universal rollout of Google AdWords Enhanced campaigns, the date of “forced upgrade” passed during July, 2013. Now that everyone is on the enhanced campaign platform, it is time to start getting our arms around all of the new capabilities it presents. Google AdWords legacy campaigns offered a limited feature
Bid Adjustment Options in Google AdWords Enhanced Campaigns Read More »
My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to
Why Aren’t More Of Us Optimizing Websites for Mobile Browsing? Read More »
On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B
Online Demand Generation: Top Media Vehicles for Driving Leads Read More »
Welcome to this week’s edition of Return On News, a curated list of the best blog posts, news, and articles I shared on Twitter over the past couple of weeks. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On News: August 31, 2012
Guest Blogging, Pinterest, SEO Salary Guide, Twitter Ads | Return On News Read More »
Today I came across the following Slideshare presentation from Austin’s own Tim Hayden. Tim currently serves as SVP of Mobile Strategy for Edelman Digital. He has been involved in mobile for years, and his insight is well worth reviewing. Here is Tim’s presentation, titled Mobile: The Urgency. The Opportunities. In it, he touches on a
Mobile Marketing: Good Slideshare from Tim Hayden Read More »
This week I offer you a great guest post by my friend and colleague Janet Fouts. She is very active in the online marketing for nonprofits area, and I thought it would be a great idea to interject another voice between local services businesses commentary.
Plain and simply, Janet “gets it”. If you need strategic advice or insight into anything related to social media, mobility, marketing, and related areas, she can help you. You can view her website at http://www.janetfouts.com.
Nonprofit Mobile Fundraising With Tech Read More »
