Posts Tagged ‘Marketing Sherpa’

Why Aren’t More Of Us Optimizing Websites for Mobile Browsing?

My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional┬ádevices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to…

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Managing Web Forms For Conversion and Lead Quality

Marketing Sherpa recently┬áreleased another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great…

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