Generation Z

Grow Your Business with TikTok: Example of Steve Madden collaborates with a young influencer and comedian Rickey Thompson. Rickey takes his unique, “sassy” delivery style to advertising a product in an authentic, funny way

5 Golden Rules For Growing Your Business With TikTok

TikTok has completely overturned the world of social media as we know it. This platform has a phenomenally high user growth rate. In fact, the average TikTok user spends almost one hour on the app every single day. And guess what – TikTok is not only an entertainment social platform for Gen Z. It is […]

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Guide to Using TikTok for Venture Growth: Smartphone and iPad showing TikTok loaded into the UI

You Want It, Say So: A Quick Guide to Using TikTok for Venture Growth

It can be tempting to ignore new social media platforms when they pop up, even the ones that seem to have some staying power. Hands up who remembers Vine, Snapchat, and Google Plus. It’s frustrating for a brand to spend time and energy learning a new platform, building a following, and creating great content, only

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How and Why to Focus on Data When Marketing to Gen-Z

How and Why to Focus on Data When Marketing to Gen-Z

A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with

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How to succeed at email marketing with Gen Z

4 Successful Email Marketing Strategies to Reach Gen Z

Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the

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