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AI Integration in Digital Marketing: Unlocking New Possibilities

Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and […]

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B2B vs B2C Marketing Strategies: Key Differences

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right

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8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.” When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so. Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best

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Marketing Strategy Guide for Launching a New Mobile App

Based on the most recent estimates, there are nearly five million mobile apps available in the Apple iOS and Google Play stores. If you’re planning to compete in that arena, you’ll need a good marketing strategy to launch successfully and continue to grow. We used this strategy guide in 2018 to build and market an

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How can Ecommerce Marketers Overcome Obstacles from the COVID-19 CoronaVirus Slowdown

What to Do if Your E-Commerce Business Is Sinking During COVID-19

The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down

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How to Calculate and Improve Your eCommerce Abandonment Rate

A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important, then, that you know how

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