Posts Tagged ‘Budget’

B2B vs B2C Marketing Strategies: Key Differences

By Melissa Waltz | January 3, 2023

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right…

Bid Management vs. Budget-Based SEM Platforms

By Tommy Landry | February 17, 2011

Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.