Marketing and AI Strategy Consulting: Powered by the HAIF Model
As businesses navigate the rapidly evolving landscape of marketing and technology, AI is not longer optional.
Savvy businesses know that their future success depends on striking a balance between human creativity and AI-driven efficiency.
My consulting services are designed to bridge that gap.
My proprietary HAIF (Human Artificial Intelligence Framework) Model delivers impactful, scalable strategies tailored to your unique business needs.
What Is the HAIF Model?
The HAIF (Human Artificial Intelligence Framework) Model is a framework I developed to ensure that companies maximize the value of AI while retaining the human insights and creativity that drive meaningful engagement.
This approach ensures every strategy is not only data-informed but also customer-focused and innovative.
Key Components of the HAIF Consulting Process:
- Human Expertise: Capitalize on human intuition, creativity, and strategic oversight
- AI-Driven Insights: Harness advanced analytics, machine learning, and predictive tools to uncover opportunities and optimize decision-making
- Integration: Seamlessly align AI tools with existing workflows and strategies for maximum impact
- Scalability: Build strategies that grow with your business, supported by ongoing optimization and adaptation
How My HAIF Consulting Works
My approach is a two-way conversation, tailored to your business, industry, and goals.
Here’s how we’ll work together:
1. Discovery & Strategy
- Take a deep dive into your current marketing and operational challenges
- Identify opportunities for AI-driven efficiency and human-led innovation
- Develop a strategic roadmap rooted in the HAIF Model
2. AI Integration
- Evaluate and recommend the right AI tools for your needs, from data analytics platforms to customer engagement technologies
- Ensure seamless implementation with minimal disruption to your team’s workflow
3. Optimization & Scaling
- Monitor performance using key metrics and adjust strategies for continuous improvement
- Provide guidance on scaling successful campaigns and tools across your organization
Services I Offer
AI Marketing Strategy Development
- Identify where and how AI can enhance your marketing efforts
- Create a customized roadmap for AI adoption in areas like personalization, predictive analytics, and automation
AEO, SEO, Digital Advertising, and Content Strategy (Outsourced to Partners)
- While my focus is on strategy, I offer access to vetted white label partners for executing digital campaigns through Return On Now
- I oversee the process to ensure it aligns with the overarching strategy
AI Tools and Vendor Selection
- Research and recommend the best AI tools tailored to your goals
- Provide support during vendor negotiations and tool onboarding
Team Training and Alignment
- Educate your team on how to integrate AI into their daily workflows
- Facilitate workshops on balancing AI efficiency with human creativity
Why Work With Me?
You need executive caliber strategies and a personalized approach, and that is exactly how I operate.
With over two decades of experience in digital marketing and a deep understanding of AI’s potential, I bring a unique perspective that blends technical expertise with strategic insight.
I consult at a level comparable to Big 3 firms but offer a personalized, hands-on approach tailored to each client.
Benefits of My Consulting Services:
- Gain a competitive edge by adopting AI strategies before your competitors
- Save time and resources by optimizing campaigns with data-driven precision
- Drive growth with scalable strategies that evolve alongside your business
Let’s Talk
Are you ready to take your marketing strategy to the next level?
Schedule a strategy session today, and let’s explore how the HAIS Model can transform your business.