I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment […]
SEO Myths: Theme of the Week Read More »
Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business
Why Inbound Marketing Is The Best Marketing Channel Read More »
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make
Internet Marketing Spring Cleaning and Refresh Read More »
Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time
SXSW Interactive Last Minute Tips for Noobs Read More »
Over the past couple of years, there has been a growing trend of new websites with infinite scroll incorporated. For those of you unfamiliar with the term, the idea of infinite scroll is that you cannot physically scroll to the bottom of a web page. If you get toward the bottom, either additional content will
Infinite Scroll Web Pages and SEO Read More »
Content Marketing has been a hotly contested topic of late. It has been promoted as the best way to market yourself overall, the replacement for link building, and a requirement for success today. While I wholeheartedly agree that content marketing can provide an immense amount of business value, it is not in and of itself
Content Strategy & Content Marketing: Not The Same Read More »
With the holidays upon us, now is a great time to think ahead to 2014 and what it holds in store for us. There are five areas within SEO that jump into my mind rather quickly, so let’s move on from the small talk and get right to the point. 1. Get Serious About Your
Top 5 Areas To Focus Your SEO Efforts in 2014 Read More »
Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for
Google Plus: 6 Reasons You Should Be Using It Read More »
We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing
Which Marketing Channels Provide the Most Value? Read More »
The Internet’s profit potential has brought new businesses online in droves. While this is great for the overall business climate, there are side effects to the benefits of online business. Social media provides a perfect example of these side effects. While social media is built around genuine human communication, many businesses simply use social media
4 of the Least Obnoxious Ways to Use Social Media to Reach Customers Read More »
