Having been in the SEO game for over two decades, I have read an immense number of blog posts, papers, articles, etc. on how indexes work and what goes into Google’s ranking algorithm. As we all know, there are well over 200 factors that impact how a site and page rank. Over the years, I’ve […]
PageRank is Not a Zero Sum Game Read More »
What a busy week it has been in the search marketing industry. After several months of little noise surrounding new updates, with Google having decided many months ago not to share information about each and every tweak they make to their algorithm, we had two big ones roll out in the past week. First Update:
Google Update Week: Google Panda 4.0 and Payday Loan 2.0 Read More »
In the wake of several iterations of the Google Penguin penalties and a recent assault on guest blogging, marketers and webmasters worldwide express confusion and concern over the state of link building in 2014. Link building is no longer a simple volume focused activity. Now, a range of factors impact success, as well as risk
Citations and Brand Mentions: Implied Links for SEO Read More »
I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment
SEO Myths: Theme of the Week Read More »
For anyone who keeps tabs on the latest developments in search engine optimization, it is common knowledge that Google Algorithm updates happen on a regular basis. When I say regularly, I’m not talking about once per month. They sometimes will roll out multiple updates in a day – for example, take 2012, when they launched
Google Algorithm Testing: How Big G Knows What Works Read More »
Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business
Why Inbound Marketing Is The Best Marketing Channel Read More »
Google decided to deprecate the Google Webmaster Academy effective December 13, 2017. In its place, however, they have created a new resource, their Search Engine Optimization (SEO) Starter Guide. It provides an updated version of the Webmaster Academy, to better align with the large number of changes and updates they’ve made to the algorithm in
Beginner SEO Training From Google Webmaster Academy Read More »
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make
Internet Marketing Spring Cleaning and Refresh Read More »
Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the time
SXSW Interactive Last Minute Tips for Noobs Read More »
Trending topics in SEO tend to focus on the more sexy stuff like optimizing the on-page, building links, and how social and author authority are poised to impact performance. While those are all important topics, they matter very little if you have a poorly performing website in the first place. Smart webmasters will do everything
How To Improve Web Page Load Time Read More »
