SEOmoz has released the results of their annual SEO Industry Survey. The results illustrate quite a few intriguing data points and trends. Let’s take a moment to cover off on the high points. Top Services Provided by SEOs The SEOmoz team sliced and diced the services question several ways, and I won’t delve into each […]
The State of the SEO Industry in 2012 Read More »
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes
Are You Dropping the Ball with Online Marketing? Read More »
Today I came across the following Slideshare presentation from Austin’s own Tim Hayden. Tim currently serves as SVP of Mobile Strategy for Edelman Digital. He has been involved in mobile for years, and his insight is well worth reviewing. Here is Tim’s presentation, titled Mobile: The Urgency. The Opportunities. In it, he touches on a
Mobile Marketing: Good Slideshare from Tim Hayden Read More »
Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you
Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News Read More »
Welcome back for Part 2 of this two part series. Yesterday we covered the most commonly used mediums for communicating with virtual teams. The list included the telephone, email, online chat, and combination platforms that offer a more complete service. Let’s get right to the first of two categories of product we will cover today.
Top Digital Communication Tools for Virtual Teams, Part 2 Read More »
On Friday of last week I attended a great “Lunch and Learn” session at the Austin Chamber of Commerce offices. It was put on by Dale Carnegie Training, and focused on how to best lead virtual teams in the digital age. The session really got me thinking. For virtual teams, communication and alignment are paramount.
Top Digital Communication Tools for Virtual Teams, Part 1 Read More »
Last month, Digg announced that they were combining forces with a company called Betaworks. The vision was to combine Digg with Betaworks’ existing product, news.me. News.me is essentially a simple aggregator that shows the top stories your connections share on Facebook and Twitter. Their delivery vehicles to date had been a daily email service and
Digg: Will The New Model Work? Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
We are proud to offer a new service focused on managing your online reputation. We have found that nearly anyone with a brand or web presence can use help. Let’s take a moment to understand what the service is all about. Online Reputation Management: What Is It? Online Reputation Management (ORM) monitors and addresses negative mentions
Online Reputation Management Read More »
I recently came across the following video, featuring Alexi Douvas, a member of the Google Search Quality Team. He reminds us that Google is primarily interested in serving up the most relevant results. With as much hoopla we hear surrounding the constant updates and changes to the Google algorithm, they are staying true to this
How to Create Content That Ranks Well Read More »
