3 Tips for Building a Strong Online Presence

The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in […]

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Managing Web Forms For Conversion and Lead Quality

Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great

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5 Reasons To Hire a Freelance SEO for your Search Marketing

If you own and manage a website, which all businesses should do these days, you need to be sure it is properly written, configured, and optimized for the search engines to crawl and rank it. There are multiple options for handling your SEO: Put in the time to learn it yourself and hope for the

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Visual Content, Link Earning, Explainer Videos, and more | Return On News

It has been close to two months since I’ve shared anything via Return On News, so let’s take a break from the normal flow of posts to look at some interesting content I’ve curated to Twitter lately. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On

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Internal Social Networks: The Next Evolution of the Intranet

Social networks are the backbone of social media, the places where we can virtually gather with likeminded professionals in different companies, locations, and industries. Leading platforms such as Facebook, LinkedIn, and Google+ are well known and understood. And they serve a great purpose for the vast majority of us. From the perspective of the enterprise,

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Five of the Most Despicable Online Marketing Techniques

Enjoy today’s guest post from Tom Koh. Tom is an SEO enthusiast who runs his own internet business and is sharing some of the more unattractive SEO ploys he has run into during his time doing so. SEO can sometimes have a bit of a bad reputation. While good SEO is of course a perfectly legitimate

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7 Must-Have Plugins for WordPress

The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for

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Marketing Ideas for Promoting Your Real Estate Business Online

When it comes to promoting a business, more companies and small business owners are choosing to market their products and services on the Internet. One of the easiest ways to effectively market a real estate business is to use some of the popular social networking sites. If you are a real estate agent, you will

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