Enjoy the following guest post focused on how and where to track down free frameworks to use when building your own WordPress theme, courtesy of SEO Nick Robson. The views expressed in this post are those of the author and not necessarily that of Return On Now. In today’s business environment, more and more people […]
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The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new
Semantic Markup: Adding Context To SEO Read More »
If social media plays into your overall marketing mix, you can easily refer to yourself as a social media marketer. Whether you are new to the game or a first-time social media marketer, there are some tried and true rules of thumb to follow. Etiquette is always an important thing to keep in mind when
Etiquette Refresher For Social Media Marketers Read More »
How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for
User Experience Is More Than Usability [Slideshow] Read More »
Today is the 15th anniversary of the day Google was founded. To those of us in the industry, this is a pretty major milestone. In typical Google fashion, they threw a shindig at the house where the company first started in the Bay area. Many media and industry pundits were in attendance, and it sounds
Google Hummingbird Announced Read More »
There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure
Google Secure Search: Reacting to Keyword Not Provided Read More »
Enjoy the following guest post, courtesy of professional Online Reputation Manager Gavin Carter. The views expressed in this post are those of the author and not necessarily that of Return On Now. Your company’s online reputation is very important. Most people check online to see what reviews have been left about a company before making
How to Protect Your Online Reputation Read More »
Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote
How to Promote a Blog For Free: 25 Ideas Read More »
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to
DIY Link Building: Easy Ways to Do It Yourself Read More »
By now you have surely read one of the hundreds of blog posts advising you to add authorship markup to your website (i.e. rel=”author”). Very soon, doing it will evolve from a competitive advantage in the SERPs to a standard course of business. Since websites can be deployed on a variety of platforms (custom code,
Advanced rel=”author” Tips From Google Read More »
