Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to […]
DIY Link Building: Easy Ways to Do It Yourself Read More »
By now you have surely read one of the hundreds of blog posts advising you to add authorship markup to your website (i.e. rel=”author”). Very soon, doing it will evolve from a competitive advantage in the SERPs to a standard course of business. Since websites can be deployed on a variety of platforms (custom code,
Advanced rel=”author” Tips From Google Read More »
After months of ado about the universal rollout of Google AdWords Enhanced campaigns, the date of “forced upgrade” passed during July, 2013. Now that everyone is on the enhanced campaign platform, it is time to start getting our arms around all of the new capabilities it presents. Google AdWords legacy campaigns offered a limited feature
Bid Adjustment Options in Google AdWords Enhanced Campaigns Read More »
Several months ago, Google promised us that they would start providing additional information for websites that were hit by manual penalties for webspam. There are many types of manual penalties that they employ, nearly all related to quality issues a’la Panda and Penguin. Webmasters, SEOs, and Web Marketers alike have been waiting patiently (and some
Finally! Manual Penalties Available in Google Webmaster Tools Read More »
Enjoy the following guest post, courtesy of SEO pro Jennifer Watts. The views expressed in this post are those of the author and not necessarily that of Return On Now. It’s easy to imagine the benefits of building a shiny, professional new website. Every CEO knows about the advantages of a professional website over one
5 Ways to Sell SEO to Your CEO Read More »
For over a year now, we’ve been seeing a slew of blog posts on the web hyping up a supposed Google Zebra update that is “on the horizon”. This update has been rumored to target everything from social media to ecommerce merchants. Over the past couple of weeks, I’ve seen shares of this topic on
Repeat After Me: There Is NO Google Zebra Update Read More »
We spend a lot of time here at Return On Now analyzing SEO Trends, with a heavy focus on the latest algorithm updates from Google and Bing. In performing this SEO Trend analysis, we use a variety of tools to do so. One of the more interesting offerings is MOZcast. Provided by the team at
SEO Trends: Latest Algorithm Updates According to MOZcast Read More »
SearchMetrics, a leading provider of enterprise caliber SEO Campaign Management software, fields an annual study that analyzes what “factors” most heavily influence organic ranking. In this study, they identify Google ranking factors by drawing a correlation between success on the SERPs and the types of internet marketing tactics each website has undertaken as promotional activities.
Research: Google Ranking Factors for SEO Targeting Read More »
Launching your own website is a great way for businesses and individuals to get their products and opinions out to the greater world. A website can allow an individual to voice their opinions and thoughts in a venue that reaches far beyond their circle of friends, while it also allows a small business to reach
Webhosting 101: 5 Essential Web Hosting Features Your Site Must Have Read More »
Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want
How to Market to Your Customers Online … On THEIR Terms Read More »
