Austin SEO & Internet Marketing Blog | Return On Now

SearchMetrics Google Ranking Factors 2013

Research: Google Ranking Factors for SEO Targeting

Content Marketing, SEO / Search Engine Optimization, Social Media / Tommy Landry

SearchMetrics, a leading provider of enterprise caliber SEO Campaign Management software, fields an annual study that analyzes what “factors” most heavily influence organic ranking. In this study, they identify Google ranking factors by drawing a correlation between success on the SERPs and the types of internet marketing tactics each website has undertaken as promotional activities. […]

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Webhosting 101: 5 Essential Web Hosting Features Your Site Must Have

Security, SEO / Search Engine Optimization, Small Business, Usability / UX / Editorial Team

Launching your own website is a great way for businesses and individuals to get their products and opinions out to the greater world. A website can allow an individual to voice their opinions and thoughts in a venue that reaches far beyond their circle of friends, while it also allows a small business to reach

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Market to Customers Online on Their Terms, Tommy Landry, Return On Now presentation to SCORE Austin

How to Market to Your Customers Online … On THEIR Terms

Content Marketing, Entrepreneurship, Lead Generation, Local Businesses, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training / Tommy Landry

Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want

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Organic SEO and the Knowledge Graph

SEO / Search Engine Optimization, Small Business, Social Media / Tommy Landry

Much has been written about the Knowledge Graph, and how Semantic SEO is important to the long term success of websites and web presences. On the other hand, we have existing best practices for organic SEO targeting. Google has repeatedly gone on record saying that they want to evolve from a search engine to a

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Social Media Agencies: What to Look For

Analytics, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Tommy Landry

Over the past 5-6 years, social media has really come into its own as a business discipline. Most companies now understand that they need to, at a minimum, have some sort of presence on the social networks and other social media. But not everyone can afford to hire full time support, so we find ourselves

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Google AdWords Screenshot - PPC Campaign Optimization

10 Tips for PPC Campaign Optimization

Lead Generation, Search Engine Marketing / Editorial Team

Enjoy today’s guest post courtesy of Promodo SEM. The views of contributors are their own, and not necessarily those of Return On Now. Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to

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Remarketing vs. Search Retargeting: What’s the Difference?

Marketing, Search Engine Marketing / Tommy Landry

One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net. There are several different ways to manage SEM, PPC, and online advertising as a whole. One of the

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How to Prepare For Google’s Summer Algorithm Plans

Analytics, Content Marketing, SEO / Search Engine Optimization / Tommy Landry

Earlier this month, we posted a video from Matt Cutts with our analysis of the contents. If you missed that post, you can review it at the following link: 2013 Google Penalty Plans After a relatively quiet first few months of the year with respect to major penalties and algorithm updates, Google is on the cusp of

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Content Strategy: The Role Of Evergreen Content Generation

Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization / Tommy Landry

Content comes in a variety of shapes and forms. It can be short blog posts, long white papers, videos, podcasts, pretty much anything that educates, entertains, or engages. If you build a matrix with one axis the medium, as described above, that’s only half of the equation. The other axis on the matrix addresses subject

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Guest Blogging: Finding a Taker for Your Guest Post

Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization / Tommy Landry

With all the talk about content marketing these days, guest blogging has become a key driver for link building. If you are new to guest blogging, you are likely struggling to find recipients for your guest posts. We use a very specific process for engaging with potential takers on our guest post requests. Although no

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