AdWords Conversion Rate Feature Image

Which Google AdWords Conversion Rate Should You Be Tracking?

Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing /

After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In the old reporting UI, they had the following: Conversions (1-per Click) Conversions […]

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9 ways to botch blog post titles

When Blog Titles Go Bad: 9 Ways To Botch It

Blogging, Content Marketing, Inbound Marketing, Marketing, Social Media /

I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. As alluded to in a previous post,

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How Content Curation Informs Content Marketing - Will Write for Food

How Content Curation Can Inform Content Marketing

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization /

It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content

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Content Curation: Nine Tips

Content Curation: 9 Things To Keep In Mind

Content Marketing, Inbound Marketing, Marketing, Social Media /

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter,

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2014 Search Ranking Factors SEO

Highlights from the 2014 Search Ranking Factors Study

Content Marketing, Research, SEO / Search Engine Optimization, Social Media /

Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors

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John Mueller Announces the end of Google Authorship

Buh Bye Google Authorship, It Was Nice Knowing You

Return On News, SEO / Search Engine Optimization, Usability / UX /

In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was a huge announcement for the SEO community. Over the past few years, we have been beating the Authorship drum. After all, it’s vision was to

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CreativeCommons.org is one of the better sources for Royalty Free Images

How to Source Royalty Free Images for Websites

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization /

Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time tracking down photos, graphs, and other images for this very purpose. The safest way to incorporate images into your content is to use either 1)

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