Robots.txt: Understanding the Basics of Crawler Management
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
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SEO: Google Sitelinks Enhancements
Review of the latest updates to Google Sitelinks and what it means for SEO.
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SEO Content Strategy: The Importance of Buyer Personas
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
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Google Search vs. Display – Pros and Cons
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
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SEO: Why You Need A Content Strategy
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
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A Note on Authenticity and Social Media
Commentary on why you MUST be yourself on Social Media, inspired by a conversation with Wesley Faulkner of Austin, TX.
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Privacy and Social Media: Something is Amiss
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
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Bid Management vs. Budget-Based SEM Platforms
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
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Local Services Businesses: Why You MUST Have a Web Presence
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact
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Social Media Success With Events
This week I offer you the first of a series of guest posts, this one focused on using social media to drive successful events IRL. Thanks to my good friend Francisco Garcia (no, not the one who plays for the Sacramento Kings) for taking time to share his experiences here on the blog.
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