There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post. Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. In fact, according to recently published analysis, list
How to Craft an Engaging List-Based Blog Post Read More »
It never fails – if you are a blogger, you will inevitably find yourself with writer’s block at some point. And it always happens when you want to hammer something out quickly. Maybe you find yourself short on time, overwhelmed with work, or simply unmotivated. Whatever the reason, the show must go on! You have
Writer’s Block? 7 Ways To Get Past It. Read More »
It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content
How Content Curation Can Inform Content Marketing Read More »
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter,
Content Curation: 9 Things To Keep In Mind Read More »
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors
Highlights from the 2014 Search Ranking Factors Study Read More »
It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Sure, there were websites such as Friendster and MySpace that had a decent level of adoption, but the population as a whole had not come around to it yet. Back in 2005, Facebook was still in it’s
How Social Media Has Changed Us: The Good and The Bad Read More »
In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was a huge announcement for the Search Engine Optimization community. Over the past few years, we have been beating the Authorship drum. After all, it’s vision
Buh Bye Google Authorship, It Was Nice Knowing You Read More »
Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time tracking down photos, graphs, and other images for this very purpose. Presuming you don’t want to just lean on AI technology to generate new imagery,
How to Source Royalty Free Images for Websites Read More »
Anyone experienced in search engine optimization knows that links are the lifeblood of a well-ranking site. We’ve seen estimates that links represent upward of 40% of the ranking factors. We’ve also seen recent news that implied links are to be added to the equation. But that’s a future-forward conversation, as implied links are more of a
8 Facts About Links That’ll Make Your Hair Stand on End Read More »
Back in late 2011, Google rolled out a feature for AdWords (now rebranded as Google Ads) called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers.
AdWords Dynamic Search Ads: Say Hello to Semantic SEM Read More »
