Internet marketing has been around for years, but it continues to evolve before our very eyes. How long have you been involved in the internet game? If longer than five years, you witnessed the “old west” feel of the internet’s early days. Back then, SEO was more about keyword density, sites ranked based on having […]
Authenticity is the Key to Successful Inbound and Internet Marketing Read More »
Every once in a while, I like to take a break from hard core inbound marketing topics and look at subjects such as entrepreneurship, productivity, and other more general business skills that are important to nearly any professional. As someone who sees personal growth as a mantra, I spend a lot of time reading and
The Myth of Multitasking: Stop Chasing Your Tail and Be Present Read More »
I have to say, one of the joys of working in marketing is the ability to write and share my own thoughts, expertise and opinions on a weekly basis. I absolutely love writing and plan to do so for as long as my fingers can type. Of course, it all looks more fun when you
How To Pick A Good Blog Post Topic Read More »
So you have decided to start your own blog. Good for you! Blogging is a great way to express yourself and share your ideas with the world. It can provide rewards many times over. I, personally, have tremendously enjoyed blogging over the years. But as with any new undertaking, it’s not all perfume and roses.
Starting a Blog? Ask Yourself These 40 Questions. Read More »
During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive
Why SEO Is the Best Inbound Marketing Investment Read More »
It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do I need to do
What’s More Important: User Experience or SEO? Read More »
As one of the more intriguing internet marketing stories of the past week, Google has announced that they have partnered with Twitter again. If you recall, Google had access to the Twitter “fire hose” a few years ago, but that agreement expired in mid-2011. Since that time, tweets have gone mostly unindexed (some sources have
The Google and Twitter Deal: How, Why, and What to Know Read More »
By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search
How To Write Blog Posts That Will Rank Well and Engage Readers Read More »
We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and come up with areas
What to Test With PPC, Landing Pages, and Email Marketing Read More »
Just last week, I wrote about the reasons you want to hire an SEO expert to help with your SEO instead of doing it yourself. While I stand by that set of recommendations, sometimes you just need to get a quick answer about the state of your website’s SEO health. Some of you may opt
Best SEO Tools to Audit Your Website for Free Read More »
