Noah Rue, Author at

Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Public Relations, Social Media, Video / Noah Rue

Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align […]

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How to Incorporate Video Content into Your Digital Marketing Strategy

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Video / Noah Rue

Gone are the days when written content ruled digital marketing. Now, video content is king. In 2020, 96% of people increased their online video consumption. More people are consuming videos, changing how they shop and interact with businesses. You’ll be wise to incorporate video content into your digital marketing strategy. Your target audience is more

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How to Boost Engagement Using Interactive vs Static Content

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Social Media / Noah Rue

According to recent research, “71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” With this many businesses using social media, there’s no shortage of content on these platforms. And that means there’s fierce competition for your target audience’s eyes and engagement. As such,

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How to Engage Customers Through the Gaming Market

Advertising, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Mobile, Social Media, Video / Noah Rue

The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving

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How to Brainstorm Content for Your Website

Blogging, Content Marketing, Inbound Marketing, Marketing, Usability / UX / Noah Rue

Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was

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Noah Rue talks about how social media marketing has changed and how businesses can adapt

Social Media Marketing: How It Has Evolved and How Businesses Can Keep Up

Analytics, eCommerce, Inbound Marketing, Lead Generation, Marketing, Social Media / Noah Rue

Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to

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Yes, you CAN start your own successful online business during the COVID-19 / Coronavirus Pandemic

How to Start a Successful Online Business During the COVID-19 Pandemic

Blogging, Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Noah Rue

Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost

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How and Why to Focus on Data When Marketing to Gen-Z

Analytics, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media / Noah Rue

A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with

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How Customer Reviews Impact Voice Search

Analytics, Customer Retention, Inbound Marketing, Lead Generation, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Noah Rue

Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic

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