Nikola Gemes

Content writer with extensive experience in SaaS and Tech niches. Nikola prefers working closely with website owners and marketing teams to help with their brand management projects. The teaching experience from his previous life helps him reach the audience on a person-to-person level.

PPC & SEO Combined: 4 Strategies for Success

Advertising, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / Nikola Gemes

For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through […]

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