Marc Sullivan

Marc lives and breathes writing. He writes about marketing, business, sports, cybersecurity, or just about anything and everything under the sun.

Personalize the ecommerce shoppig experience for more sales

Personalizing the eCommerce Shopping Experience for More Sales

Conversion Rate Optimization, Customer Retention, eCommerce, Marketing, Mobile, Social Media / Marc Sullivan

We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision to maximize traffic — any traffic — at all costs […]

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Why Not All Online Traffic is Good Traffic

Analytics, Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Marc Sullivan

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You

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