Lexie Lu

Lexie is a digital nomad and web designer. She enjoys hiking with her goldendoodle and creating new cookie recipes. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

Does your marketing strategy keep the customers in mind?

How to Determine If Your Marketing Strategy Is Built With the Customer in Mind

Analytics, Blogging, Content Marketing, Customer Retention, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In […]

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How can Ecommerce Marketers Overcome Obstacles from the COVID-19 CoronaVirus Slowdown

What to Do if Your E-Commerce Business Is Sinking During COVID-19

Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, Search Engine Marketing, Small Business, Social Media /

The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down

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