Generational Marketing: Target the Family, Not the Individual [Infographic]
The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all […]
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