How to Create Content That Ranks Well

/ SEO / Search Engine Optimization / By

I recently came across the following video, featuring Alexi Douvas, a member of the Google Search Quality Team.

He reminds us that Google is primarily interested in serving up the most relevant results.

With as much hoopla we hear surrounding the constant updates and changes to the Google algorithm, they are staying true to this mission statement.

A couple of key Search Engine Optimization related points that stand out:

  1. Google officially accepts a blog as a good source or reputable fresh content – if you have been waiting to start blogging, there’s no reason to do so any more. Find the time.
  2. Answer the questions that a user or potential customer would want to know about you, and you will rank better.
  3. Write for users, not search engines.

They’ve been repeating #3 above for some time now, and the recent updates really do support the notion.

Give a look to the video below and let me know what you think.

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Tommy Landry

President at Return On Now
With over 25 years of experience in digital marketing and business strategy, I write and speak about how search and AI are changing the way companies build visibility and make decisions. My background spans SEO, Answer Engine Optimization, Generative Engine Optimization, and digital advertising, and my work now also covers AI Workflow Governance inside the business. Through that lens, I focus on how companies can bring more structure to AI use, strengthen how they show up across search and AI platforms, and avoid letting speed outrun judgment.

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