September 2021 - Return On Now

The Importance of Links on Instagram – Best Hacks for Your Profile

Small businesses often overlook the importance of Instagram. But you shouldn’t dismiss it, because an Instagram profile can offer many advertising benefits for your business. You can directly target a specific audience and also collaborate with influencers. On this platform, visual images can get your point across quickly and effectively. To get started, you’ll have […]

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Google My Business - Get On The Radar With Local SEO

Get Your Local Business on the Radar with Local SEO

If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of

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Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it

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How to Brainstorm Content for Your Website

Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was

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You Want It, Say So: A Quick Guide to Using TikTok for Venture Growth

It can be tempting to ignore new social media platforms when they pop up, even the ones that seem to have some staying power. Hands up who remembers Vine, Snapchat, and Google Plus. It’s frustrating for a brand to spend time and energy learning a new platform, building a following, and creating great content, only

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User Generated Video Content For Marketing Success

Why User-Generated Video Content Will Position You for Marketing Success

User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to

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