#, # Pound, pound. Nope. It’s not a knock-knock joke. They’re read “hashtag, hashtag.” Or, “hash, hash,” if you’re British. Or, “tag, tag,” if you’re a little lazy, like me. But you already know all this if you’ve seen the helpful SNL PSA from social media wizards Jimmy Fallon and Justin Timberlake. (It’s ever so slightly not-safe-for-work […]
Discover and Promote Your Own Good Hashtag Read More »
#Yogais Case Study: Executive Summary An internationally renowned, very esoteric nonprofit, the Himalayan Institute, is a yoga and meditation retreat center. This case study summarizes how they successfully garnered attention, expanding their niche audience through an integrated online and in-real-life hashtag contest. The face-to-face component of this campaign educated and engaged a somewhat reluctant staff
Case Study: A Successful B2C Hashtag Contest Read More »
Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and
Calculating ROI & Other Metrics for Social (Salon) Sales Read More »
