WordPress is our CMS of choice for most small- to mid-sized businesses. There are a slew of benefits, from putting web content management in the hands of non-technical staff to providing a platform to launch a site in a short timeframe. It does come with some downside, though. When a platform is built and maintained […]
WordPress Site Hacked? Start Here. Read More »
SEO providers run the gamut, providing widely ranging value, foresight, and ethics. Top SEO companies stand out from the crowd in a number of ways. If you are planning to hire an outside SEO service to manage your SEO strategy, help with a website launch, or build links, it pays to know what you are
What Top SEO Companies Do Differently Read More »
All too often in conversations with clients and colleagues, I hear the terms “Lead Generation” and “Demand Generation” used interchangeably. Of course, once you start asking more questions, it becomes rather easy to delineate between which of the two they are really talking about. But the issue remains that too few of us understand the differences
Lead Generation vs. Demand Generation Read More »
Today we have a guest post from Eric Taylor, who is a freelance writer from Qwaya. In this post, Eric analyzes the differences between managing your Facebook presence in pursuit of “Likes” (i.e. Facebook Likes) and generating quality content to engage the audience. As huge proponents of content marketing, we agree with his assessment. See
Facebook Likes vs. Quality Content Read More »
Back in June of 2010, Google announced Caffeine. While this was a new way of indexing and ranking sites on a real time basis (rather than in layers as they did previously), it set the stage for several features we see live today. One of the bigger features is Google Autocomplete. What is Autocomplete? I’m glad
Fun With Google Autocomplete Read More »
Aren’t you amazed at how large of a backlog you can amass after only three workdays plus a weekend out of office? This is the situation I found myself in after SXSW Interactive 2013. During the event, I was lucky enough to sit in on several outstanding presentations. One of the most intriguing sessions I enjoyed
Viral Video: What It Really Takes To Go Viral Read More »
You can learn a lot from marketing and social media practitioners in virtually any industry. Today’s post focuses on how to use CRM data to better cross promote your products, services, and content (a.k.a. “Social Engagement”). Although our guest author, Vincent Clarke, uses this approach for a promotional products business, the key points are useful
Using CRM Data to Improve Social Engagement Read More »
Today I conducted an “SEO for WordPress” training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize your WordPress website. That was very
SEO for WordPress [Slideshow] from Austin SEO Meetup Read More »
Today at the South By Southwest Interactive Conference, I had the privilege of catching Tim Ferriss (author of The 4-Hour Workweek) present a session about Meta-Learning. What is that? Essentially, it is the idea of “accelerated learning for accelerated times.” We all know that the world is moving fast these days, blazingly fast in fact. This
Meta-Learning: Accelerated Learning For Accelerated Times Read More »
Today, I am excited to unveil a brand new website for Return On Now. This redesign has been in the works for some time now, and we are happy to have it live in time for this year’s South By Southwest Interactive Conference (SXSWi). The new site is improved in many ways, several of which
New Site Live on WP Engine – Just in Time For SXSWi! Read More »
