Today I came across the following video while conducting some SEO research. Based on the title, you might think this holds all the secrets to Google’s algorithm. After all, it features their head of web spam, Matt Cutts. On the contrary, this is not at all a useful resource for search engine optimization. Matt Cutts: […]
Mashup: Matt Cutts on Ranking #1 [Humor] Read More »
Social media continues to grow in use and acceptance. Meanwhile, it is becoming more complicated. Let’s look at the rationale for rolling out a social media policy within your company. Social Media Complication Brands are especially impacted by growth. Once companies expand beyond 50 or 100 employees, new problems enter the picture. For example: Social Media for
We have covered Google Penguin in great detail here on Return on Now. After doing many link audits and link profiles, we have a good handle on what it was and how to address it. Figuring out exactly which links and domains are responsible for Penguin related penalties is the hardest part of a link
Google Webmaster Tools to Show Unnatural Links Read More »
Over the past 2-3 months, I have been approached by at least a dozen people with questions regarding web directories. Every one of them had a different opinion about whether they help or hurt for SEO. I get why there is so much fear for many of us. During the second quarter of 2012, entire
Web Directories: Still Viable for Link Building Read More »
For some time now, there has been the misconception that Google+ is meant to be a competitive social media platform to Facebook and/or Twitter. While social is absolutely part of the core offering, it is NOT the main purpose for G+. Remember Google Buzz and Google Wave? For those of you who do not, these
Author Authority vs. Publisher Authority for SEO Read More »
