Welcome to the first edition of Return On News for 2013. Over the past couple of weeks, the content has kept coming in and I’ve been able to read up on many topics that I had put aside to come back to. So this is a pretty insightful set of content to share today. I may actually have to do another soon to expand more.
But for now, let’s get to today’s new edition of Return On News.
As one of the leading tools for analyzing back links, MajesticSEO is well qualified to talk about negative SEO. Typically, when a Negative SEO campaign occurs, the only indicator is the warning message victims receive via Google Webmaster Tools. By that point, you would already be late to the game. This outlines how to analyze an overall link profile to identify indicators of possible negative SEO. Every webmaster should read this piece, but also keep in mind that…
The FUD about negative SEO reached a fever pitch just before Google dropped Penguin on our heads. Even though very few websites have faced it, there remains discomfort about negative SEO among a not-so-insignificant subset of webmasters. Know how to identify it, but don’t over-react if your traffic fluctuates until you are sure this is the cause. And if you do find yourself to be a victim, bring in a professional like Return On Now to confirm your findings and help you maneuver the remediation process. The Link Disavow Tool is not something to use frivolously.
Well-known thought leader and author Avinash Kaushik shares some rather straightforward tips for extracting more value from your web analytics. He gets into everything from source, to landing pages, to conversion funnels. Kaushik is very well respected, as is his blog Occam’s Razor, so take a moment to review his thoughts. You won’t regret it.
Although technical SEO is a small minority of the equation Google uses to rank sites, it does matter. Slow page load time is one of the metrics that can cause you problems, so you need to be thinking about it. The answer to reducing page load time can be elusive, particularly if you operate a website that needs to run several scripts across the property for analytics and conversion optimization. This post outlines areas to focus on to get that last little bit of optimization for sites where heavy use of scripts and imagery is required.
Link building can be handled in a variety of ways, and many of us choose to avoid doing it altogether. While some of the more gray and black hat versions of linkbuilding are bad investments of time, thought leadership and publicity are acceptable to pretty much anyone with business experience. If you don’t know about HARO and you own a business, learn about it. No matter what your area of expertise, you will sooner or later find a topic that is right in your sweet spot. It could get you covered in major or secondary media with a full backlink, from their own high authority website.
This is one of the best collections of link building tutorials and tips that I’ve seen in a long time. Courtesy of SEO.com’s Greg Shuey, this content provides coverage of nearly any link building related topic you might be able to think of. The post is broken up into sections so you can get to the parts you need first, including topics such as social media, guest blogging, link bait, and local link building. I’m still weaving my way through the list, so if one pops up as especially insightful to you, please comment below so all can benefit.
It will take you a long time to get through the 47 resources listed above, so I conclude this list with a bit of levity. Though this writeup by HootSuite founder Ryan Holmes will be less than funny to any of the subjects of the article, the rest of us can learn some important lessons. And you just might find yourself chuckling at their expense. Hey, if you never fail, you never learn and move on, right?