Helping your brand appear accurately and credibly inside AI-generated answers and recommendations
Generative AI platforms are now where many buyers first encounter brands.
These systems summarize information, recommend solutions, and shape perception before prospects ever visit a website.
Generative Engine Optimization (GEO) consulting helps ensure your brand is included and accurately represented inside those systems.
We make sure your brand shows up when AI answers, recommends, or cites information in response to user prompts.
What Generative Engine Optimization Is
Generative Engine Optimization (GEO) focuses on how large language models interpret your brand, expertise, and authority.
It ensures AI systems represent your business accurately when generating answers, summaries, and recommendations.
It’s not about rankings. It’s about representation.
Our GEO work focuses on reducing misrepresentation and increasing trust in AI-generated outputs. We help you:
- Strengthen entity accuracy across public and proprietary data sources
- Optimize content architecture for retrieval-augmented generation (RAG)
- Improve brand attribution within AI-generated summaries
- Establish trust and factual consistency in generative outputs
GEO ensures your brand is both discoverable and correctly represented in LLM-driven ecosystems.
Where GEO Matters Most
Our GEO consulting focuses on AI-native and generative discovery environments, including:
- ChatGPT (OpenAI): verified visibility and factual attribution in model responses
- Perplexity AI: inclusion and accuracy within cited source layers
- Anthropic Claude and other LLMs: consistent entity alignment and factual grounding
- Emerging Generative Engines: new AI platforms that summarize and recommend content independently of traditional search engines
We make sure yours is recognized as a reliable, high-authority source.
Our GEO Consulting Process
1. Audit and Mapping
We assess how LLMs interpret your brand, entity relationships, and content sources.
You’ll see how generative platforms surface or omit your information.
2. Strategy Definition
We design a plan to align your data, content, and authority signals for consistent recognition across generative systems.
3. Implementation and Refinement
We guide structured updates, publication strategies, and entity corrections that improve factual accuracy in AI-generated outputs.
4. Monitoring and Evolution
We track your visibility within generative engines and adjust as new models, retrieval layers, or algorithms appear.
Who GEO Consulting Is For
GEO consulting is best suited for brands that already have strong fundamentals and want to control how AI platforms represent them.
- Brands already active in SEO and AEO, now ready to expand into generative visibility
- Technology and SaaS companies with complex or technical products
- B2B organizations that rely on authority and trust to win consideration
- Marketing teams preparing for AI-driven discovery to replace traditional search
AEO vs. GEO: How They Connect
AEO focuses on search-connected AI (Google, Bing, SGE).
GEO focuses on LLM-native AI (ChatGPT, Perplexity, Claude).
Together, AEO and GEO support full-spectrum visibility.:
AEO strengthens presence in AI-enhanced search results, while GEO ensures accurate representation inside AI-native generative platforms.
Why Choose Return On Now
- Early leader in optimizing for generative engines and retrieval-based AI
- Expertise in entity optimization, content credibility, and factual alignment
- Proven success with brands appearing in ChatGPT and Perplexity results
- 20+ years of marketing and SEO experience, adapted for the generative era
We help brands build trust, authority, and presence where people now seek information, inside AI engines themselves.
Engagement Options
GEO Audit and Strategy Project
One-time assessment that maps your current visibility in LLM environment sand defines a prioritized plan for generative optimization.
Ongoing GEO Program
Continuous optimization to maintain factual accuracy, brand consistency, and visibility across generative engines as they evolve.
Learn more about our packages and view more details on the AI-Driven Discoverability Services page.
Ready to Strengthen Your Generative Visibility?
Let’s make sure AI platforms represent your brand accurately, consistently, and with the credibility you’ve earned.