Go beyond search results. We ensure your brand is accurately represented, cited, and recommended within the internal memory of the world’s most powerful AI models.
Generative AI platforms are now where many buyers first encounter brands.
These systems summarize information, recommend solutions, and shape perception before prospects ever visit a website.
Generative Engine Optimization (GEO) consulting helps ensure your brand is included and accurately represented inside those systems.
We make sure your brand is accurately represented and recommended when these memory-based AI systems generate responses.
What Generative Engine Optimization Is
Generative Engine Optimization (GEO) focuses on how large language models interpret your brand, expertise, and authority.
It ensures AI systems represent your business accurately when generating answers, summaries, and recommendations.
It’s not about rankings. It’s about representation.
Our GEO work focuses on reducing misrepresentation and increasing trust in AI-generated outputs. We help you:
- Strengthen entity accuracy across the public and proprietary data sources used to train and inform models.
- Optimize brand salience to ensure LLMs correctly associate your expertise with specific industry categories.
- Improve brand association and accuracy within AI-generated summaries and recommendations.
- Establish factual consistency across the digital footprint that defines your brand’s “Knowledge Graph.”
GEO ensures your brand is both discoverable and correctly represented in LLM-driven ecosystems.
Where GEO Matters Most
Our GEO consulting focuses on AI-native and generative discovery environments, including:
- ChatGPT (OpenAI): accurate brand representation and factual consistency in model responses
- Anthropic Claude and other LLMs: consistent entity alignment and factual representation
- Emerging Generative Engines: new AI platforms that summarize and recommend content independently of traditional search engines
We make sure your brand is recognized as a reliable, high-authority authority in its category.
Our GEO Consulting Process
1. Audit and Mapping
We assess how LLMs interpret your brand, entity relationships, and content sources.
You’ll see how generative platforms surface or omit your information.
2. Strategy Definition
We design a plan to align your data, content, and authority signals for consistent recognition across generative systems.
3. Implementation and Refinement
We guide structured updates, publication strategies, and entity corrections that improve factual accuracy in AI-generated outputs.
4. Monitoring and Evolution
We track your visibility within generative engines and adjust as new models, retrieval layers, or algorithms appear.
Who GEO Consulting Is For
GEO consulting is best suited for brands that already have strong fundamentals and want to control how AI platforms represent them.
- Brands already active in SEO and AEO, now ready to expand into generative visibility
- Technology and SaaS companies with complex or technical products
- B2B organizations that rely on authority and trust to win consideration
- Marketing teams preparing for AI-driven discovery to replace traditional search
AEO vs. GEO: How They Connect
AEO (Retrieval): Optimizing for AI that crawls the web right now to find an answer (Google AIO, SearchGPT). This is where RAG and Technical Schema live.
GEO (Memory): Optimizing for the AI’s internal knowledge, influencing how the model perceives your brand based on the data it has already “learned.”
Together, AEO and GEO support full-spectrum visibility.:
AEO strengthens presence in AI-enhanced search results, while GEO ensures accurate representation inside AI-native generative platforms.
Why Choose Return On Now
- 25 Years of Pioneer Expertise: Our founder, Tommy Landry, has been a leader in the search industry since 1999. He has navigated every major algorithm shift, from the birth of Google to the rise of RAG, ensuring our strategies are rooted in deep historical context and forward-thinking logic.
- 16 Years of Agency Excellence: Established in 2009, Return On Now provides the institutional stability and proven workflows required to execute complex strategies at scale.
- The HAIF Model Advantage: We employ our proprietary Human + AI Framework to bridge the gap between human expertise and machine discovery. This ensures your brand remains the “Ground Truth” that AI engines demand.
- The Discoverability Stack: We move beyond traditional rankings to dominate the total 2026 ecosystem: SEO, AEO, and GEO. We ensure your brand is the recommended choice in Google AI Overviews, Perplexity, and SearchGPT.
- Technical Architecture Specialists: We specialize in the “invisible” layer of your site (Schema, Entity Mapping, and Machine-Readable Structures), making your brand instantly digestible for AI agents.
We don’t chase trends. We prepare your brand for the future of AI-Driven Discovery.
Engagement Options
GEO Audit and Strategy Project
One-time assessment that maps your current visibility in LLM environments and defines a prioritized plan for generative optimization.
Ongoing GEO Program
Continuous optimization to maintain factual accuracy, brand consistency, and visibility across generative engines as they evolve.
Learn more about our packages and view more details on the AI-Driven Discoverability Services page.
Ready to Strengthen Your Generative Visibility?
Let’s make sure AI platforms represent your brand accurately, consistently, and with the credibility you’ve earned.