Combine SEO, AEO, and GEO to get your brand found, trusted, and chosen in both search results and AI-generated answers

The New Era of Search
Search no longer starts and ends with blue links. Customers are finding answers directly in AI-driven experiences like Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini.
If your content isn’t optimized for these new systems, your brand risks getting left out of the conversation.
That’s where AI-driven discoverability comes in. It unites:
- SEO (Search Engine Optimization): The foundation for visibility, authority, and credibility
- AEO (Answer Engine Optimization): Techniques that earn inclusion in answer-first search features like Google AI Overviews and Bing Copilot
- GEO (Generative Engine Optimization): Strategies that make your content usable by large language models powering ChatGPT, Claude, Gemini, and more
Together, these disciplines ensure your brand is visible where buyers look today: in both traditional search engines and generative AI platforms.
Why AI-Driven Discoverability Matters
- Audiences are shifting to AI-generated answers as their first stop for research
- Brands that adapt now establish trust and authority faster
- If you fall behind, you’ll risk losing search visibility and market share
This isn’t a passing trend. It’s the future of how customers discover, evaluate, and choose businesses.
To succeed in this new landscape, your brand must excel at three interconnected disciplines.
SEO builds the foundation, AEO earns inclusion in answer-first results, and GEO ensures visibility inside generative AI platforms.
Together, they create discoverability across both search engines and AI-driven answers.

The Three Pillars of AI-Driven Discovery
SEO:
The Foundation of Visibility
SEO builds the structural base that makes your brand discoverable and credible. It covers crawlability, optimization, and authority through content and links.
AEO:
Inclusion in Answer Engines
AEO positions your content to appear in AI Overviews, featured answers, and conversational engines by using structured schema, recognized entities, and trusted citations.
GEO:
Presence in LLMs and Generative AI
GEO prepares content for large language models so your brand appears in AI responses. It emphasizes AI-ready structures, brand consistency, and monitoring.
AI-Driven Discoverability Engagement Options
Why spend $3K+ on SEO alone?
This isn’t SEO versus AI discoverability. It’s SEO plus AEO and GEO in one integrated program. Everything a standard SEO package delivers, and more.
Core Coaching
Timeline: 3-month minimum
Typical Investment: $4,500 – $6,000 / month
■ Technical SEO audit + crawl fixes
■ Schema, entity, and structured data recommendations
■ 3–5 answer-ready content briefs or co-created assets
■ Citation development playbook + team training
■ 2x monthly coaching calls + quarterly review
Outcome: Early AI inclusion, fixed technicals, and an enabled in-house team
Coaching + Light Execution (Most Popular)
Timeline: 6-month minimum
Typical Investment: $7,500 – $9,000 / month
■ Everything in Core Coaching
■ Schema implemented on 5–10 pages
■ 2 content posts/month drafted or edited with your team
■ Support for 3–5 citation placements/month
■ Expanded dashboards with competitor insights
Outcome: Initial inclusions in AI Overviews, growing authority, and steady lift in traffic
Full Execution
Timeline: 12-month minimum
Typical Investment: $12,000 – $15,000 / month
■ Everything in Coaching + Light Execution
■ Full link building management (5–10 authoritative links/month)
■ 4–6 ghostwritten posts/month with CMS upload
■ Deep competitor + entity reporting
■ Priority access for ad-hoc requests
Outcome: Consistent AI presence, broad entity authority, measurable revenue growth
Frequently Asked Questions (FAQ)
Let’s Build Your Discoverability
If your marketing isn’t built for LLMs and generative search, you’re already behind. I help businesses create strategies that get them cited in AI answers, ranked in search results, and trusted by customers.