SEO/AEO/GEO Visibility for Connect Tech+Talent

Proposal presented by: Return On Now

Dear Kannan,

Thank you for your time on the phone this week to share your online visibility needs for the Connect Tech+Talent website.

Based on that conversation, we need a multi-dimensional effort to achieve your goals.

The enclosed proposal recommends a local directory synch that will establish your business as a local entity for both Local SEO and AI systems, a one month SEO effort to audit the status of the current website (technical, on page, keyword choice/placement), another one month effort for AEO (Answer Engine Optimization) to ensure your content structure, internal linking, and semantic markup are optimized for AI search like Google AI Overviews and Perplexity, and ongoing support for growing your website authority and positioning for LLMs like ChatGPT, Gemini, and Copilot.

I am confident that this assortment of services will provide value for the website and the business, and have discounted some of the service items to respect your limited budget (e.g. the SEO work is usually $1,500 and AEO is usually $1,250, while ongoing GEO consult starts at $1,500 / month without a discount).

Please do not hesitate to contact me if you or your partnership team has any questions or needs further information. I am happy to assist.

When ready to proceed, please click the “Accept” button in the upper righthand corner of this proposal. I will then reach out within two business days to coordinate kickoff, invoicing, etc.

Best Regards,
Tommy Landry, President
Return On Now
E: tommy@returnonnow.com
P: 512-348-6669

Scope of Services

Phase 1 – SEO Structural Audit & Local Foundation

This phase establishes the structural search foundation required to compete for Austin-based technical recruiting keywords and queries. We will conduct a focused audit and deliver prioritized implementation specifications for your internal team. Scope includes: • Technical crawl and indexation review • Core on-page structure analysis (title tags, headings, internal linking) • Service and location targeting alignment • Keyword and intent mapping for priority Austin recruiting terms • Competitive snapshot for key local queries • On-Page optimization recommendations Deliverable: • Executive summary report • Prioritized action roadmap • Detailed implementation checklist for your execution team We will address schema implementation in Phase 2 to align structured data with content architecture updates.

Local Entity Reinforcement & Directory Synchronization (1-year subscription)

To strengthen local search visibility and reinforce geographic and industry signals, we will implement structured directory synchronization. Scope includes: • Standardization of name, address, phone, and service definitions • Synchronization across major local and industry directories • Duplicate suppression where applicable • Ongoing monitoring for listing drift • Google Business Profile optimization recommendations This supports Google Maps visibility, entity trust, and AI validation signals.

Phase 2 – AEO & Extraction Readiness

This phase will prepare your website for answer engines, AI Overviews, and generative platforms. We will align content structure and structured data to improve extractability and entity clarity. Scope includes: • Sitewide structured data recommendations (Organization, LocalBusiness, Service, Breadcrumb) • Page-level schema recommendations (FAQPage, Article where appropriate) • FAQ and Q&A framework development for high-value recruiting queries • Content formatting guidance for extractable answers • Topic cluster analysis for AI and technical recruiting categories • Entity reinforcement recommendations across priority pages Deliverable: • Structured data specifications • FAQ and content restructuring briefs • AI visibility baseline snapshot • Implementation checklist for your team

Phase 3 – Authority & Entity Building (Months 3+)

Following structural alignment, we initiate ongoing authority development to improve domain competitiveness and topical trust signals. This is a managed, turnkey authority growth program. Scope includes: • 6–8 contextual editorial placements per month • Mix of authority scores across multiple domains • Anchor diversification strategy • Target page rotation • Monthly authority monitoring Placements will be selected and secured as part of a managed strategy. A summary report will be provided after publication. Custom pre-approval or curated placement review prior to publication would only be available at higher overall prices, which would reduce the number of monthly placements by roughly 50% at the same budget.

Phase 3: Strategic SEO / AEO / GEO Oversight

Beginning in Month 3, we will provide structured strategic oversight to ensure search and AI visibility efforts remain aligned and compounding effectively. This engagement focuses on direction, validation, and prioritization. Execution remains with your internal or outsourced team. Scope includes: • Monthly review of priority keyword rankings • Link profile and anchor distribution monitoring • QA review of implemented SEO and structured data updates • Internal linking refinement guidance and recommendations on topic clusters too boost topical authority for AI platforms • Identification of next-month priority actions Deliverable: • Monthly strategic summary memo • Authority and ranking trend snapshot • Clear execution priorities for the upcoming month This engagement will provide governance and strategic control without adding operational workload to your team. We are bundling basic services into a cost-effective package to start and can scale this package as needed over time.

Your Investment

The line items below are summarizing all services proposed for the first 90 days. Phase 3 items are ongoing at the same monthly rate for a minimum of six months from the start of month 3. The budget will map out monthly as follows based on the proposal below: Month 1: $2,250 Month 2: $1,000 Month 3: $2,000 Months 4+: $2,000 We have the option of removing the strategic oversight for ongoing if budget does not allow for it, however, this service is highly important for you to properly pursue and maintain success beyond traditional search. The Authority and Entity Building is a critical service area for boosting your Authority Score (currently at 17 out of a possible 100) and establishing your local entity for both Local SEO and AEO benefit.

Month / Phase 1: SEO Structural Audit & Local Foundation

$1000

Month 1 (ASAP): Local Entity Reinforcement & Directory Synchronization (1-year subscription)

$1250

Month / Phase 2: AEO & Extraction Readiness

$1000

Phase 3: Authority & Entity Building (Months 3+)

$1000

Phase 3: Strategic SEO / AEO / GEO Oversight (Months 3+)

$1000

Total: $5250

Total shown above is for the first 3 months of services. Phase 3 items will be ongoing. Ongoing services come with a six-month minimum, allowing for the efforts to show results and return on the investment. NOTE: Because items in Phase 3 are ongoing, these services require a standard calendar month notice to terminate, as indicated in our Terms and Conditions.

Approve Proposal

We look forward to working with you and hope you are ready to approve of this proposal. To get started, please scroll to the top and click the "Accept" button on the top right area of this proposal page.

Return On Now is an AI-enhanced digital marketing consultancy with more than 15 years in business driving measurable growth for clients of all sizes. The firm specializes in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), helping businesses improve visibility across both traditional search engines and emerging AI platforms.

Services include technical audits, content strategy, and performance optimization, all guided by executive-level expertise without the expense of a full-time hire. Return On Now also provides Human + AI process consulting and digital advertising management to extend marketing performance even further.

With this approach, organizations gain smarter search results and lasting business impact.

Terms and Conditions

1. Engagement Scope

All services will be defined in a formal proposal or statement of work (SOW). Any additional work outside the agreed scope may require a new agreement or change order.

2. Fees and Payment

Payment terms will be outlined in the proposal. Unless otherwise agreed:

Project-based work requires a down payment before services will begin. You have the option of paying 50% in advance and the balance upon completion, or the full balance in advance with a 2% discount for up-front payment.
Retainer-based work is due on a monthly basis with net 30 payment terms, as is a'la carte hourly services.
Ongoing campaigns like link-building are billed on the 1st of each month due upon receipt, and must be paid in full before we will begin the process. We will forward an invoice from our accounting package (Wave) and prefer you set it to autopay upon receipt to ensure a timely kickoff of monthly services.

Work may be paused until outstanding balances are paid.

3. Client Responsibilities

Clients agree to provide timely access to necessary platforms, data, and decision-makers to ensure efficient project delivery. Delays caused by lack of access or approvals may affect timelines.

4. Confidentiality

Both parties agree to keep all proprietary and confidential information private and not disclose such information to any third parties without written consent.

5. Intellectual Property

You retain ownership of all content and assets provided. Upon full payment, you also own all deliverables created under this agreement. We reserve the right to showcase non-confidential work for portfolio or promotional use unless otherwise requested and agreed to in advance.

6. Performance Disclaimer

While we apply best practices and data-driven strategy, SEO, AEO, GEO, and marketing, outcomes can vary due to changes in search engine algorithms, competition, and overall search behaviors. We cannot in good faith guarantee specific rankings, traffic levels, or ROI due to the nature of algorithm-based platforms and competition.

7. Termination

Project-based work should be completed as specified and mid-stream cancellations will make the full amount due immediately should the project be abandoned without cause.

For ongoing / retainer work, minimum commitments as specified in this proposal are enforceable unless we reach mutual agreement to terminate early. All other ongoing services move to month-to-month upon completion of minimum commitment, and termination requires a full calendar month of notice (i.e. to cancel on the last day of March, we need notice by the last day of February).

8. Limitation of Liability

Return On Now is not liable for indirect, incidental, or consequential damages, including loss of revenue or data, arising from the services provided. We follow industry and ethical best practices and will never engage in any black hat marketing practices that could put your website and business at risk.