Basic Local SEO Optimization Package for The Shelf King - Return On Now

Basic Local SEO Optimization Package for The Shelf King

Proposal presented by: Return On Now

Dear Chez and Whitney,

Following on the previous link building proposal, this is my recommendation for synching your directory services to target local SEO upside and improvement in the local map pack on the SERPs.

This package is an annual offering and a one time payment per year. As I mentioned when we spoke, this will synch all the key directories that Google and Bing use to verify your business as an entity as well as it’s service area.

For this to be effective, we will need to have the following data points for synching:

1. Company Name (DBA or legal name, so long as it’s consistent with Google)

2. Address (Service area businesses are not ideal for this package, so we would need a concrete address)

3. Phone number for local calls

These packages are priced on a per-location basis, and you would need similar information for each service area where you operate.

Please don’t hesitate to contact me directly if you have any questions or concerns. I look forward to hearing back.

Sincerely,
Tommy Landry, President
Return On Now (https://returnonnow.com)
P: (512) 348-6669
E: tommy@returnonno.com

Basic Local SEO Optimization Annual Package

Local SEO operates under its own separate algorithm as compared to natural organic listings. As such, appearance on Google Maps and the Google Local Pack are both managed independently of your overall organic efforts. Some agencies offer one-time projects to optimize for Local SEO, however, listings change more frequently than you might imagine. For example, customers can submit feedback on data that may lead to changes on the maps backend without you knowing about it. The best way to manage this is an ongoing optimization service. Basic Local SEO Optimization ($1,250 annually per location) a. Distribute business information to up to 70 important directories that Google uses to verify NAP data b. Suppress duplicates across all included directories c. Track local rankings in your market/area d. Optimize and manage Google My Business / Business Page listings e. Monitor reviews and user suggestions, including negative review alerts

Basic Local SEO Package (one year term)
$1250.00

Total: $1250

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Return On Now is an AI-enhanced digital marketing consultancy with more than 15 years in business driving measurable growth for clients of all sizes. The firm specializes in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), helping businesses improve visibility across both traditional search engines and emerging AI platforms.

Services include technical audits, content strategy, and performance optimization, all guided by executive-level expertise without the expense of a full-time hire. Return On Now also provides Human + AI process consulting and digital advertising management to extend marketing performance even further.

With this approach, organizations gain smarter search results and lasting business impact.

1. Engagement Scope

All services will be defined in a formal proposal or statement of work (SOW). Any additional work outside the agreed scope may require a new agreement or change order.

2. Fees and Payment

Payment terms will be outlined in the proposal. Unless otherwise agreed:

  • Project-based work requires a down payment before services will begin. You have the option of paying 50% in advance and the balance upon completion, or the full balance in advance with a 2% discount for up-front payment.

  • Retainer-based work is due on a monthly basis with net 30 payment terms, as is a'la carte hourly services.

  • Ongoing campaigns like link-building are billed on the 1st of each month due upon receipt, and must be paid in full before we will begin the process. We will forward an invoice from our accounting package (Wave) and prefer you set it to autopay upon receipt to ensure a timely kickoff of monthly services.

  • Work may be paused until outstanding balances are paid.

3. Client Responsibilities

Clients agree to provide timely access to necessary platforms, data, and decision-makers to ensure efficient project delivery. Delays caused by lack of access or approvals may affect timelines.

4. Confidentiality

Both parties agree to keep all proprietary and confidential information private and not disclose such information to any third parties without written consent.

5. Intellectual Property

You retain ownership of all content and assets provided. Upon full payment, you also own all deliverables created under this agreement. We reserve the right to showcase non-confidential work for portfolio or promotional use unless otherwise requested and agreed to in advance.

6. Performance Disclaimer

While we apply best practices and data-driven strategy, SEO, AEO, GEO, and marketing, outcomes can vary due to changes in search engine algorithms, competition, and overall search behaviors. We cannot in good faith guarantee specific rankings, traffic levels, or ROI due to the nature of algorithm-based platforms and competition.

7. Termination

Project-based work should be completed as specified and mid-stream cancellations will make the full amount due immediately should the project be abandoned without cause.

For ongoing / retainer work, minimum commitments as specified in this proposal are enforceable unless we reach mutual agreement to terminate early. All other ongoing services move to month-to-month upon completion of minimum commitment, and termination requires a full calendar month of notice (i.e. to cancel on the last day of March, we need notice by the last day of February).

8. Limitation of Liability

Return On Now is not liable for indirect, incidental, or consequential damages, including loss of revenue or data, arising from the services provided. We follow industry and ethical best practices and will never engage in any black hat marketing practices that could put your website and business at risk.

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